Exciting Collaboration Between Yakuza Series and Brother Sewing Machines
In an exciting partnership, Sega has launched a collaboration with Brother, a renowned sewing machine manufacturer, to promote their latest games,
Yakuza Kiwami 3 and
Yakuza 3: Dark Ties. This unique collaboration introduces an engaging campaign that invites fans to immerse themselves in the gaming and crafting world.
Campaign Overview
The collaboration features two inspiring campaigns running from March 17 to March 23, 2026. The first is a
Follow & Repost Campaign on social media, where participants can win a 5,000 yen Amazon gift card by following the official accounts and reposting targeted posts. Additionally, they can take part in the
Sewing Mini-Game Score Challenge, where players upload gameplay videos to showcase their skills on the mini-game “Sewing” featured in the Yakuza series.
Prizes
- - Follow & Repost Campaign: Three lucky winners will receive a 5,000 yen Amazon gift card.
- - Sewing Video Challenge: The highest scorer will win a Brother OLIVIA500 sewing machine and exclusive Yakuza merchandise. Submissions must include gameplay video showing score metrics and the hashtag #BestDad.
The Sewing Machine: OLIVIA500
The highlight of this collaboration is the introduction of the OLIVIA500 sewing machine, which promises a thrilling sewing experience. Inspired by the machines used by the characters Haruka and Kiryu in the Yakuza storyline, this model aims to deliver an exceptional sewing experience. With innovative features including a new pressure foot design and a feeding mechanism, it handles various fabrics with ease, especially heavier materials like denim.
Equipped with a foot controller for speed adjustment, the OLIVIA500 enables users to undertake both intricate and bold sewing projects. Its threading function simplifies the process, allowing users to focus on their creativity.
This machine is perfect for crafting anything from everyday accessories to children's clothing, inviting users to become sewing experts in no time.
For more details about the OLIVIA500, check the official Brother website
here.
About Brother Industries
Founded in 1908, Brother has evolved from a sewing machine repair company into a leading manufacturer of sewing machines, printers, and other office equipment. Their commitment to providing innovative sewing solutions, including home and professional equipment, reflects their dedication to the art of creation.
Discovering the Yakuza Series
Since its inception in 2005, the
Yakuza series has captivated audiences with its compelling storytelling, exploring themes of love, betrayal, and life in the vibrant landscape of contemporary Japan. The series has sold over 27.7 million copies, establishing a devoted fan base.
Yakuza Kiwami 3 and
Yakuza 3: Dark Ties, released as a single title, continue this tradition. Players follow protagonist Kazuma Kiryu as he faces emotional challenges and dangerous foes, including the strong rival Mine Yoshitaka in the new story.
For further insight into the
Yakuza series, visit the official portal
here.
Join the Fun
Don't miss the chance to get involved in this fantastic campaign! With thrilling prizes and the opportunity to showcase your sewing skills alongside your favorite games, it's an event suitable for all fans of crafting and gaming alike. Whether you're a seasoned player or new to the series, the collaboration between the Yakuza franchise and Brother presents unique opportunities for fun and creativity.