A New Travel Culture: 'Wansanpai' and Dog Market in Kotohira Town

New Travel Culture: 'Wansanpai' and Dog Market in Kotohira Town

Kotohira Town in Kagawa Prefecture is set to host a unique event from October 31 to November 2, 2025, featuring 'Wansanpai' and a lively dog market. This initiative is spearheaded by the Kotohira Revitalization Executive Committee along with CarLifeJapan, a company based in Minato, Tokyo, led by President Yuichiro Nose. Inspired by the Edo-period tale of 'Konpira Inu,' where dogs worshipped on behalf of their owners, this event aims to rekindle the bond between pet owners and their furry friends within a cultural and historical context.

Event Highlights

Wansanpai is a modern interpretation of the age-old practice where dog owners can participate in worship at the revered Konpira Shrine alongside their pets. It evokes a nostalgic connection to the Edo period while encouraging contemporary pet tourism. The cozy and vibrant atmosphere of Kotohira Town will come alive with activities such as the 'Halloween Dog Parade' on October 31, where costumed dogs and their owners will roam the streets, engaging with local shops. Participants can grab a Halloween map to enjoy treats by calling out 'Trick or Treat!' to participating stores.

As the festival unfolds, visitors will interact joyfully with local residents, enhancing the community spirit. Professional photographers will be available for a free photo session at Kinryo no Sato, turning the town into a festive Halloween haven for dogs and their companions.

On November 1 and 2, the Wansanpai experience will elevate the excitement as dog owners embark on a worship journey, climbing 785 stone steps of the Konpira Shrine with their beloved pets. The special worship is designed to deepen the bond between dogs and their owners while enjoying the picturesque scenery.

In addition to the worship ceremony, a Dog Market at Kinryo no Sato will feature numerous pet brands from across the country. Event-goers will have plenty of opportunities to learn during various activities, including a health talk led by Dr. Tokunaga from the Relife Animal Clinic, training sessions by Dog Logic School on improving pet photography, and breed-specific mini-meetups. Attendees are encouraged to participate actively in enrichening experiences tailored for dog lovers.

The preparations for this event are robust, with local businesses getting ready to welcome dog owners with open arms, ensuring easy access and a comfortable environment for all participants. A 'Dog-Friendly Map' will be provided, highlighting stores and facilities that welcome pets. The vibrant local culture will blend seamlessly with the delight pets bring to their owners.

The Significance of the Event

This initiative not only aims to celebrate the bond between man’s best friends and their owners but also intends to promote local culture and economy through pet tourism. The collaboration between CarLifeJapan and Kotohira Town is seen as a potential model for revitalizing tourism while fostering a responsible and enjoyable travel experience that is inclusive of pets.

Moreover, the Kotohira Revitalization Executive Committee is keen on growing this event, with plans to launch dog-friendly travel packages post-event and initiate the 'Wanko Hatsumode' (first shrine visit with dogs) event in early 2026. The goal is to establish Kotohira as a leading pet tourism destination, enhanced by a commitment to preserving local traditions in a contemporary context.

Conclusion

President Yuichiro Nose of CarLifeJapan expresses a vision to reshape travel culture through the lens of companionship shared between pets and humans, looking to inspire communities nationwide. Journalists and media are welcomed to cover the festivities, promising a delightful array of interactions and heartwarming moments with beloved dogs and the community. This endeavor aims to modernize and rekindle cultural ties while celebrating the joy of travel with pets.

For more information about the event, please visit our official site. Join us in this exciting journey celebrating the bond between pets and their owners in a historically rich and vibrant town.

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