Jollibee Expands Its Reach in the U.S. with New Franchising Program

Jollibee Launches Its Franchising Program in the U.S.

The exciting fast-food chain, Jollibee, known globally for its delicious Chickenjoy, has recently made headlines by unveiling a franchising program aimed at expanding its presence in the United States. This move comes after the brand’s recognition as "the best fast-food fried chicken" in America by USA TODAY, further solidifying its popularity among food lovers.

Founded by Jollibee Foods Corporation (JFC), the company aims to attract high-quality franchisees who are eager to capitalize on the outstanding business opportunity while also embracing Jollibee's mission: to spread the joy of eating to everyone.

Expanding into New Markets

Jollibee has a rich history in North America, having opened its first location in 1998 in Daly City, California. Over the years, it has grown to operate 76 locations across 14 states, with an additional 28 stores in Canada. By implementing this franchising program, the brand aims to achieve its ambitious goal of reaching 350 stores across both the U.S. and Canada within the next few years.

The franchising initiative is integral to Jollibee's growth strategy, with franchise-owned stores expected to make up a significant portion of its future footprint.

Proven Sales Success

The brand's restaurants in the U.S. have demonstrated impressive sales, reporting an average gross sales figure of $4.3 million per location in the last year. Additionally, Jollibee has celebrated 50 consecutive months of positive same-store sales growth, driven by an increase in customer transactions—a remarkable accomplishment in today’s QSR industry.

Jollibee's accolades extend beyond sales success. The restaurant has won accolades from various sources, including Eater, which recognized it as having the "best chain fried chicken in America," and Ad Age, which listed it among "America's Hottest Brands." With the thriving fast-food market in the U.S., there is a growing consumer appetite for fresh, exciting dining options distinct from traditional American fast-food chains. This positions Jollibee favorably to meet demand with its innovative menu offerings.

Unique Dining Experience

What sets Jollibee apart in the crowded QSR landscape is its warm hospitality and joyful dining experience, traits that resonate with consumers. Maribeth Dela Cruz, Business Group Head of Honeybee Foods Corporation, stated, "Jollibee brings a special warmth and hospitality to the QSR landscape in North America – it's a unique element that our brand is very proud of." Franchise candidates will have the opportunity to join in the mission of providing not only delicious food but also creating joyful moments through dining.

To facilitate the franchising process, Jollibee has established a subsidiary called JBM LLC, which will oversee its franchise operations in the U.S. Currently, JBM is looking for potential franchisees who have strong restaurant experience and operational capabilities, and plans to award franchises in both existing and new markets in the near future.

Diverse Ownership Opportunities

Under the new franchising program, JBM aims to offer a variety of ownership options tailored to various locations and business needs. Candidates will have a range of choices, including stand-alone buildings, strip mall endcaps, urban storefronts, as well as opportunities in high-traffic areas such as airports and universities. This diverse approach ensures that franchisees can capitalize on the best business models that fit their expertise and local market dynamics.

Joining the Jollibee franchise network means more than just operating a restaurant—it involves a commitment to delivering a unique customer experience backed by Jollibee’s reputation and robust support systems. Franchisees will benefit from comprehensive training programs and will be able to leverage Jollibee's strong customer loyalty, further enhancing the potential for sustained success.

For more details about the franchising program, including application requirements and other inquiries, interested individuals can visit Jollibee Foods. Stay connected with Jollibee’s latest news by following their social media channels on Facebook, Instagram, and TikTok.

About Jollibee Group

Jollibee Foods Corporation (JFC), also known as the Jollibee Group, is recognized as one of the world's fastest-growing restaurant companies. Committed to delivering exceptional food and dining experiences, JFC operates with over 9,500 locations spanning across 32 countries. Its diverse brand portfolio includes notable names such as Chowking and Smashburger, as well as several international partnerships to strengthen its market presence globally.

Under its global sustainability agenda, Jollibee emphasizes responsible business practices, aligning its efforts with the United Nations Sustainable Development Goals (UN SDGs). The Jollibee Group is also acclaimed in numerous rankings, including Forbes' World's Best Employers and has received multiple awards for excellence in the workplace and community engagement.

To discover more about Jollibee Group, visit www.jollibeegroup.com.