Experience Resource Circulation Through Coffee in Unique Event by ATARAO on Zero Waste Day

Unlocking the Potential of Coffee Waste: Celebrate Circular Economy with ATARAO

In a bid to tackle the increasing waste problem posed by coffee grounds, ATARAO—an innovative coffee roasting company founded by Ergana Design's Aoki and COVE COFFEE ROASTERS' Yamamoto—is leading a new wave of sustainability in coffee production. Their unique approach focuses on converting coffee waste into a valuable resource, transforming used coffee grounds into fuel for roasting new coffee beans.

This one-of-a-kind experience is set to take place on May 30, 2025, coinciding with Japan's 'Zero Waste Day'. During this event, ATARAO aims to educate attendees about the importance of resource circulation while allowing them to savor delicious offerings. From watching the roasting process to tasting the specially crafted coffee, participants will have the opportunity to engage with the community, explore sustainable practices, and enjoy delightful gourmet experiences.

Event Details

Location

COVE COFFEE Hatanodai Store
4-6-2 Hatanodai, Shinagawa-ku, Tokyo

Date & Time

May 30, 2025 (Friday)
11:00 AM - 8:00 PM

Admission

Free

Attendees will have the chance to sample special coffee roasted from coffee grounds and enjoy gourmet dishes that highlight the concept of sustainability. Collaborating with producers engaged in circular agriculture and urban wineries, ATARAO presents an array of culinary delights aimed at fostering a sense of community through shared values.

Featured Offerings:
1. Sustainable Dining Experience
- ATARAO's specialty coffee, roasted using coffee ground fuel, will be available for tasting through exclusive recipes.
- Enjoy wines from the local Yokohama Winery, known for their natural yeast fermentation and lack of artificial additives, available by the glass.
- Browse through cheese and ice cream from Takahide Farm, participating in circular dairy farming.
- Mix and match coffee, wine, cheese, and ice cream according to personal preference for a unique tasting experience.

2. Limited-Time Offers
- Purchase ATARAO's roasted beans at a special price available only on the event day.
- Grab an original ATARAO t-shirt created in collaboration with Pure Waste, a Finnish brand specializing in eco-conscious apparel from 100% recycled cotton.

Participation

No pre-registration is required. Simply come to the venue on the day of the event!

A Message from ATARAO's Aoki

“We are excited to host this event, providing an opportunity to challenge the preconceived notion of coffee grounds as waste. Instead, we aim to showcase how they can be converted into a valuable energy source. We want attendees to immerse in this experience, discover dedicated producers within the framework of sustainability, and feel the potential of resource circulation in the food industry. Together, we can propose a new shape for sustainable food culture.”

Supporting Companies

- Yokohama Winery Co., Ltd.

Address: 1-3-12 Shin-Yamashita, Naka-ku, Yokohama, Kanagawa
Phone: 045-228-9713
Email: ask@yokohamawinery.com
URL: yokohamawinery.com

- Takahide Farm Co., Ltd.

Address: 1339-1 Sugaya, Isumi City, Chiba
Phone: 0470-62-6669
Email: info@takahide-dairyfarm.com
URL: takahide-dairyfarm.com

Contact ATARAO for More Information

- Phone: 03-6459-7239
- Email: hello@atarao.com
- Website: atarao.com
- Instagram: atarao_ccr

About Ergana Design

Located in Tokyo, Ergana Design specializes in supporting new product development, design proposals, 3D data creation, and utilizing underutilized resources for upcycling projects.