#Japan #Osaka #B2B Branding #Amana #Osaka Event

Event Announcement: THE MEET UP on B2B Branding

Communication is undergoing a transformative shift, and Amana Corporation is paving the way in this evolution. On July 1, 2025, Amana will host a real event titled "THE MEET UP: B2B Branding in Today's Era" in Osaka. This is a re-creation of the highly successful event held in Tokyo earlier this year.

In the current landscape, branding extends beyond merely having a logo or a catchy slogan. It is an essential asset that fuels a company’s competitiveness. Trust and consistency have become crucial in nurturing long-term relationships with stakeholders, making strategic development of brand assets imperative.

Recently, the rise of YouTube as a corporate branding tool has been remarkable, playing a vital role in enhancing brand recognition and building emotional connections with audiences.

This seminar aims to shed light on how B2B companies can craft effective branding strategies and boost their market competitiveness through consistent value provision. Industry experts, including special guests, will share valuable insights during the sessions.

Schedule of Events (Proposed)

14:00 - 14:40: Seminar Part 1

• - Why are more B2B companies investing in branding today?
• - A comprehensive overview of corporate branding.
• - Trends and benefits of YouTube in corporate branding.

14:45 - 15:30: Seminar Part 2

• - Investment intensity considerations using YouTube as an example.
• - Insights on optimal budget allocation for TV commercials and YouTube ads based on budget scales.

15:45 - 16:35: Seminar Part 3

• - Creative considerations in B2B branding.

16:40 - 17:00: Seminar Part 4

• - Evaluating the effectiveness of branding efforts.

17:00 - 18:00: Networking Session

Speakers

• - Yuta Sato (Executive Business Producer at Amana)

Yuta has been engaged in various content production initiatives since joining Amana, ranging from graphic, video, web, and events, to marketing collaborations with overseas solution ventures.

• - Eiji Murakami (Co-Creative Director and Brand Planner at Amana)

Eiji specializes in communication design and branding, collaborating closely with business leaders and creators to co-create value for the future.

• - Takuya Kurihara (Digital Communication Producer at Amana)

With a background in Internet advertising, Takuya focuses on producing creativity and handling internet advertising, making him multifaceted in the production process.

Who Should Attend

This event is highly recommended for:

• - Corporate PR and Management Planning professionals involved in branding.
• - HR and Recruitment Strategy personnel.

Event Overview

• - Date & Time: July 1, 2025, from 14:00 to 17:00 (Networking session from 17:00 to 18:00)
• - Capacity: 60 participants (lottery system if oversubscribed)
• - Fee: Free of charge
• - Registration Link: https://bit.ly/43iOjvl
• - Venue: Obic Hall, 2F Obic Midousuji Building, 4-2-3 Hirano-cho, Chuo-ku, Osaka
• - Contact: TEL 03-3740-4011, E-Mail event@amana.jp

About Amana Corporation

Founded in 1979 as an advertising photography production company, Amana has expanded into a leading visual production company, handling steel and video, including TV commercials and web videos. With a wealth of creative resources and knowledge honed through over 10,000 projects annually, Amana strives to create transformative communication that resonates with audiences. By integrating its unique solutions, Amana supports clients in enhancing their communication strategies and driving digital transformation (DX).

Company Details

• - CEO: Ko Akio Kaneko
• - Location: 2-2-43 Higashi-Haneda, Shinagawa-ku, Tokyo
• - Established: April 1979
• - Capital: 100 million JPY
• - Employees: 430 (consolidated, as of January 1, 2025)
• - Business Area: Visual communication strategies, brand design and activation, content marketing, prototyping, movie/graphic production, web production, and various promotional strategies.
• - Website: https://amana.jp/