Exciting New Toy Trends Unveiled at the 2025 Toy Fair in New York

2025 Toy Trends Unveiled at the Toy Fair®

The much-anticipated Toy Fair 2025 took place at the Javits Center in New York City, where The Toy Association™ showcased this year's most thrilling toy trends. This significant event highlighted how toymakers are adapting to the evolving needs and preferences of families focusing on meaningful and engaging experiences. As society grows more conscientious about the impact of play on development, manufacturers are responding by emphasizing personalization and long-term value in their offerings.

Enhancing Play and Development

According to Adrienne Appell, Executive Vice President of Marketing Communications at The Toy Association, the industry is witnessing a shift towards products that enhance emotional and social learning. Many toys displayed at the event are designed not just for entertainment but also to aid in the healthy development of children and foster vital life skills. Toys that encourage outdoor play, creativity, and STEAM (science, technology, engineering, art, and math) are increasingly favored by parents, reflecting a noticeable preference for products that promote a well-rounded upbringing.

Recent data indicates that a significant majority of U.S. parents prioritize toys that foster skill development (58%) and support health and well-being (63%). Parents are seeking products that can help children regulate their emotions and provide a means of stress relief and focus. The trend this year will see a range of innovative toys encouraging movement, sensory engagement, and cognitive development.

Personalization: It's My Vibe

In 2025, personalization is expected to take center stage, with toymakers customizing experiences to align with children’s preferences and lifestyles. Just like social media platforms adapt to individual tastes, toy companies are focusing on creating unique, adaptable toys that reflect kids' personalities. Given that 69% of parents report their children request toys they've seen advertised online or through influencers, those same companies are also striving to increase diversity and inclusivity in their products, empowering kids through choices that resonate with them.

Celebrate Every Moment

The latest trends also reflect families' desires to mark life’s significant moments. Toy makers are launching themed products for a variety of celebrations—from global sporting events like the Super Bowl and World Cup to seasonal festivities like Halloween and Valentine’s Day. This year's Toy Fair witnessed an array of toys targeting these occasions, allowing families to connect and relive memories through play.