#Germany #LLOYD #Lifestyle Brand #Sulingen #Premium Footwear

LLOYD Unveils New Brand Identity with 'Own the Moments' to Become a Global Lifestyle Brand

LLOYD's New Era: Embracing a Global Lifestyle Identity

LLOYD, a prominent name in premium footwear since 1888, recently introduced its new brand identity, encapsulated in the slogan "Own the Moments". This rebranding initiative aims to align with the evolving expectations of today's consumers and to establish itself as a global lifestyle brand that embodies joy, confidence, and style.

Vision and Mission for a Vibrant Future

LLOYD's newly articulated vision, "Fuel a Positive Lifestyle", conveys a dynamic and optimistic approach to living. The brand aspires to create an appealing lifestyle identity that connects people across various product categories and geographical boundaries. With innovative designs and creative solutions, LLOYD seeks to inspire worldwide while delivering sustainable value to its customers.

The Brand Promise: Joy, Confidence, Style

The foundation of LLOYD’s rebranding revolves around three pivotal themes:
1. Joy: Delivering delightful moments in every customer interaction.
2. Confidence: Offering high-quality products that customers can rely on.
3. Style: Providing designs that excel across different aspects of life.

The new visual identity features a contemporary logo crafted in a timeless serif font, paying homage to LLOYD's legacy of elegance and prestige. Complementing this is the introduction of the "Wings of Inspiration" symbol. These wings embody both the aspiration and innovative ethos of LLOYD, demonstrating its commitment to continuous evolution. The revamped color palette, dominated by brick red and dark mint, marries tradition with a forward-looking aesthetic.

"The world is changing, and so are we," explains Andreas Schaller, CEO of LLOYD Lifestyle GmbH. "Our strategic shift responds to the desires of modern consumers while staying true to our roots. With the 'Wings of Inspiration', we aim to empower our customers to experience moments that truly matter with confidence. At the same time, we remain committed to the timeless quality and style that have defined LLOYD for over 137 years."

Param Singh, owner of ARKLYZ Group and LLOYD Lifestyle GmbH, adds, "We are thrilled to embark on this new chapter for LLOYD. This rebranding goes beyond a mere visual change; it is a promise to our customers that we will stand by them at every step of their journey. Our new logo, symbol, and slogan reflect not only our proud legacy but also our ambition to evolve into a truly global lifestyle brand."

Looking Towards the Future

LLOYD plans to showcase its new branding at multiple prestigious international trade fairs, including:

- Who’s Next in Paris (January 20-22, 2025)
- CIFF in Copenhagen (January 31 - February 2, 2025)
- MICAM in Milan (February 18-20, 2025)

At these events, LLOYD will not only unveil its new visual identity but will also present its Autumn/Winter 2025 collection.

About ARKLYZ

Founded in 2018 by Param Singh, ARKLYZ is a dynamically growing enterprise based in Stans, Switzerland, specializing in the sports and lifestyle sectors. The organization focuses on the vertical integration of the global value chain, encompassing brand management, distribution, retail, e-commerce, and production. The ARKLYZ Group includes brands such as The Athlete's Foot, Asphaltgold, and numerous others, holding worldwide licenses for brands like Salomon and Adidas.

About LLOYD

Recognized as a leader in the premium men's shoe segment across German-speaking and Scandinavian nations since 1888, LLOYD is synonymous with top-tier quality in shoe production. Through its omni-channel strategy, the brand distributes its collections in 48 countries, across around 2,800 retail locations and 35 concept stores. LLOYD also offers high-quality leather goods, including jackets, bags, and belts, employing over 1,500 staff globally, with approximately 500 based in Germany.

For press inquiries and additional information:

- Contact: Godo Kraemer
- Company: LLOYD Lifestyle GmbH
- Location: Hans-Hermann-Meyer-Str. 12, 27232 Sulingen, Germany
- Phone: +49 (0) 4271 940 211
- Email: email protected]
- Website: [LLOYD.COM