Stagwell Unifies Communication and Advocacy Leadership Under Zac Moffatt's Vision
On December 4, 2025, Stagwell Inc., a prominent player in the marketing transformation landscape, unveiled a significant leadership shift aimed at enhancing its communications and advocacy efforts. The company appointed Zac Moffatt as the first Global Chair for Communications and Advocacy, overseeing a conglomerate of influential agencies including Allison, HarrisX, HUNTER, Consulum, SKDK, Sloane, and his own Targeted Victory, which he co-founded.
Moffatt's leadership represents a pivotal moment for Stagwell, as the newly formed division anticipates generating net revenues nearing $400 million by the end of 2025. Central to this initiative is the recognition that today's clients face a complex landscape characterized by political divides and diverse media channels. As stated by Stagwell’s Chairman and CEO, Mark Penn, clients require firms capable of proficiently maneuvering through these challenging dynamics. Moffatt, credited with revolutionizing communications strategies at Targeted Victory, is noted for his ability to attract and maintain top talent, as well as for fostering innovative, technology-fueled revenue models.
In Moffatt's own words, the success of Targeted Victory—initially a startup of 20 employees—has flourished to over 230 employees and more than $100 million in revenue within just a few years. This growth positions him uniquely to leverage the strengths of the agencies under his guidance, creating opportunities for further advancement and client success.
As the communications and advocacy sector evolves, Stagwell’s new structure is poised to empower clients with earlier access to cutting-edge technology and AI-enhanced tools. This strategy aims to streamline the process of connecting with target audiences while producing effective content at scale. Additionally, teams will be formed to maximize the talents of Stagwell’s offerings, ensuring a tailored approach for each client’s precise needs. Moffatt is committed to fostering a seamless client experience characterized by prompt service, integrated strategies across divisions, and a global standard of excellence.
Under Moffatt's direction, Stagwell aims to redefine its approach to client engagement. The transition is expected to not only continue the collaboration between the various agencies but also implement a more cohesive strategy that reflects the changing demands of the marketing industry today. Moffatt will work directly under CEO Mark Penn, ensuring alignment with the company’s overarching goals while also allowing Targeted Victory to maintain its leadership structure with co-founders Abe Adams and Ryan Meerstein at the helm.
This strategic alignment is anticipated to set new benchmarks in the marketing domain, encompassing an expansive workforce and innovative practices that will lead in navigating the fast-paced and multifaceted nature of communications and advocacy. As this initiative unfolds, it will be interesting to observe the progressive changes Stagwell will implement to adapt to and shape the future of communications.
Moffatt's leadership represents a pivotal moment for Stagwell, as the newly formed division anticipates generating net revenues nearing $400 million by the end of 2025. Central to this initiative is the recognition that today's clients face a complex landscape characterized by political divides and diverse media channels. As stated by Stagwell’s Chairman and CEO, Mark Penn, clients require firms capable of proficiently maneuvering through these challenging dynamics. Moffatt, credited with revolutionizing communications strategies at Targeted Victory, is noted for his ability to attract and maintain top talent, as well as for fostering innovative, technology-fueled revenue models.
In Moffatt's own words, the success of Targeted Victory—initially a startup of 20 employees—has flourished to over 230 employees and more than $100 million in revenue within just a few years. This growth positions him uniquely to leverage the strengths of the agencies under his guidance, creating opportunities for further advancement and client success.
As the communications and advocacy sector evolves, Stagwell’s new structure is poised to empower clients with earlier access to cutting-edge technology and AI-enhanced tools. This strategy aims to streamline the process of connecting with target audiences while producing effective content at scale. Additionally, teams will be formed to maximize the talents of Stagwell’s offerings, ensuring a tailored approach for each client’s precise needs. Moffatt is committed to fostering a seamless client experience characterized by prompt service, integrated strategies across divisions, and a global standard of excellence.
Under Moffatt's direction, Stagwell aims to redefine its approach to client engagement. The transition is expected to not only continue the collaboration between the various agencies but also implement a more cohesive strategy that reflects the changing demands of the marketing industry today. Moffatt will work directly under CEO Mark Penn, ensuring alignment with the company’s overarching goals while also allowing Targeted Victory to maintain its leadership structure with co-founders Abe Adams and Ryan Meerstein at the helm.
This strategic alignment is anticipated to set new benchmarks in the marketing domain, encompassing an expansive workforce and innovative practices that will lead in navigating the fast-paced and multifaceted nature of communications and advocacy. As this initiative unfolds, it will be interesting to observe the progressive changes Stagwell will implement to adapt to and shape the future of communications.
Topics Business Technology）
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