Former NFL Stars Collaborate with CDC to Launch 'Gear Up Against Cancer' Initiative

Breaking Ground in Cancer Awareness

In a groundbreaking initiative, the National Football League Alumni Association (NFL Alumni) has formed a partnership with the Centers for Disease Control and Prevention (CDC) to introduce the 'Gear Up Against Cancer' campaign. Launched in Georgia and Tennessee, this campaign aims to raise awareness about colorectal cancer and underscore the critical importance of regular screenings.

Colorectal cancer is a leading cause of cancer-related deaths in the United States, with the CDC reporting that 52,967 people lost their lives due to this disease in 2022 alone. Particularly affected are Black and Latino men, who face a heightened risk of diagnosis. With early detection through screenings, it’s possible to find precancerous growths or cancer itself before it becomes advanced, potentially saving thousands of lives.

This campaign marks its inaugural year with a lineup of prominent representatives from the NFL, including well-known figures from the Atlanta Falcons and Tennessee Titans. These former players will engage in outreach efforts via social media and community events, focusing on education about cancer prevention and the necessity of screenings. Moreover, they will gather insights from cancer survivors, aiming to provide support for their unique needs. Plans are in place to expand the campaign to four additional markets by late 2025.

Ambassadors for the campaign encompass legends of the game such as Warrick Dunn, Brian Jordan, Terance Mathis, Warren Moon, Jevon Kearse, and Al Smith. As Warren Moon puts it, "As former athletes, we know the importance of staying proactive about our health. This campaign is essential for raising awareness about screenings and saving lives."

The Importance of Screenings

Regular screenings are advisable starting at age 45 for most individuals, considering that colorectal cancer can develop without obvious symptoms and affect individuals with no prior family history. Several screening options exist, including tests that can be conducted from home.

Dr. Lisa Richardson, Director of the CDC's Division of Cancer Prevention and Control, emphasized, "Through this campaign, we hope to not only raise awareness regarding colorectal cancer but also support those who have battled this disease."

In an effort to gather vital insights from cancer survivors, the campaign will include town halls and listening sessions, connecting them with necessary resources. Media engagements, public service announcements, and social media outreach will complement these efforts to broaden awareness across communities.

Warrick Dunn highlighted the importance of community engagement: "Connecting with community members about cancer prevention fosters awareness and support, empowering us all to protect our health."

Brad Edwards, CEO of NFL Alumni, shared, "Cancer knows no boundaries, impacting many of us. The Gear Up Against Cancer campaign aims to ensure that everyone has access to the knowledge and resources required to safeguard their health."

The NFL Alumni has previously engaged over 200 retired NFL players in similar health initiatives, conducting more than 200 events nationwide in collaboration with various health organizations and local community partners. These efforts are part of a broad commitment to promote health and wellness.

Conclusion

The 'Gear Up Against Cancer' initiative exemplifies the NFL Alumni's dedication to health advocacy and community support. As the campaign unfolds, it promises to provide vital resources and heighten awareness of preventive measures, standing as a beacon of hope for many.

For more information regarding the 'Gear Up Against Cancer' campaign, interested individuals can visit nflagearup.org/cancer.