#Athleta #Gap Inc. #Maggie Gauger

Gap Inc. Welcomes Maggie Gauger as President and CEO of Athleta

On July 29, 2025, Gap Inc. made a significant announcement about the future leadership of its brand Athleta. Starting August 1, Maggie Gauger will step into the role of Global Brand President and CEO, taking over from Chris Blakeslee, who is transitioning out of the position.

This leadership change comes at a pivotal time as Gap Inc. aims to rejuvenate its portfolio of iconic American brands while fostering sustainable and profitable growth. Richard Dickson, CEO of Gap Inc., expressed his excitement about Gauger's appointment and the incredible possibilities that lie ahead for Athleta within the women’s active market.

“Over the past two years, Chris has successfully laid the groundwork for Athleta’s reset and growth,” said Dickson. He added, “Maggie will help us accelerate this reinvigoration of the brand, thanks to her proven track record in business transformation and her deep commitment to empowering women.”

Maggie Gauger brings over 20 years of experience working with leading brands, most notably Nike, where she headed the North America Women's Business. Her role there required her to foster growth, enhance brand loyalty, and build customer affinity in the expansive activewear sector. Her solid background in retail, strategy, merchandising, product creation, and digital commerce positions her well to guide Athleta into a new era.

“I’m thrilled to apply my experience at the intersection of sport, style, and culture to Athleta,