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Muji and Lawson Collaborate on Unique Baumuch Products

Muji, a leading retail brand known for its minimalist approach, has teamed up with Lawson, a prominent convenience store chain, to introduce a delightful new product line called "Uneven Baumuch." This collaboration marks the first joint food development between the two companies. Starting April 15, customers will be able to enjoy two exciting flavors: "Uneven Baumuch with Bran & Strawberry" and "Uneven Baumuch with Bran & Orange."

The collaboration aims to enrich everyday life by offering delicious products that reflect the changing needs of consumers. This initiative aligns with Muji's philosophy of fostering a pleasant lifestyle and social environment through quality goods and services.

The best-selling "Uneven Baum" line at Muji will now incorporate bran, a key ingredient already used in Lawson's original bread offerings. By infusing this high-quality bran into the familiar Baum texture, the companies have crafted a novel double-layered cake that stands out in the category. This innovative creation showcases a harmonious blend of unique flavors and healthy ingredients.

Product Details

The two varieties of Baumuch will feature a base made from bran dough, layered with fruit-infused batter. The selection of strawberry and orange not only brings a refreshing taste but also complements the nutty aroma of the bran. The incorporation of strawberry sauce and orange peel into the dough enhances both the flavor profile and the overall eating experience.

These Baumuch options are not just delightful treats for snack lovers; they also make for a satisfying breakfast choice. Enjoy the sweet-tart and refreshing flavors as part of your morning routine or as an indulgent item throughout the day.

Availability

The new Baumuch varieties will be available at all Muji stores across Japan, as well as their online store. Additionally, these treats will be sold at approximately 13,000 Lawson locations nationwide, except for Lawson Store 100 outlets, until the end of February 2025.

As both companies continue to innovate, they reflect a commitment to providing high-quality food options to their customers. This initiative demonstrates how retail collaboration can lead to exciting new products that cater to the evolving tastes of consumers.