#United States #Chipotle #Los Angeles #BÉIS #Travel Collection

Introduction of the BÉIS x Chipotle 'The To Go Collection'

As the holiday season approaches, Chipotle Mexican Grill and BÉIS have unveiled an exciting new collaboration—'The To Go Collection.' This 11-piece travel accessory line is specifically designed for food enthusiasts on the move, providing both functionality and stylish designs that align with Chipotle's ethos of quality and real food.

Features of the Collection

The collection includes various insulated pieces, ensuring that your favorite Chipotle dishes remain warm and fresh during travels. Designed for convenience, the items feature pockets for napkins and other essentials, merging utility with a chic aesthetic. The launch aims to support holiday travels and gifting, making it the ideal time for food lovers to acquire these travel essentials.

For fans in the U.S. and Canada, the collection will be available for purchase on the BÉIS app starting Monday, December 8 at 6 a.m. PT, and on beistravel.com at 9 a.m. PT. European customers can shop the collection at 9 a.m. CET and UK customers at 9 a.m. GMT.

Exclusive Offer

The first 5,000 orders placed in the U.S. and Canada will receive a free entrée code from Chipotle, enabling customers to enjoy their favorite meal while traveling. Chipotle and BÉIS are also hosting a special pop-up event at Chipotle Larchmont in Los Angeles, giving fans a chance to gain first access to the collection as well as the opportunity for photo ops. This event will take place from December 6 to December 7.

Co-Creator Insights

The collaboration was spearheaded by Shay Mitchell, a Chipotle superfan and the Founder and Chief Creative Officer of BÉIS. In discussing the collection, BÉIS CEO Adeela Hussain Johnson expressed her excitement about creatively designing travel essentials that cater to Chipotle’s dedicated fandom. She emphasized the importance of elevating travel styles with functional pieces that reflect real-world Chipotle takeout habits.

Products Included in the Collection

• - Chipotle Rollers (Carry-On and Large): Priced at $278-$378 USD
• - Luggage Cover (Carry-On and Large): Priced at $58-$68 USD
• - Take Out Tote Bag: Designed to snugly fit a Chipotle bowl for $98 USD
• - Burrito Holder Sling: Insulated for warmth, available for $48 USD
• - Napkin Sling: Available for $78 USD; designed with an easy-access pocket for Chipotle napkins
• - Burrito Duffle: Priced at $128 USD
• - Burrito Pouch Set: Available for $68 USD
• - Guac Cup Bag Charm: Priced at $34 USD
• - Burrito Luggage Tag: Available for $28 USD
• - Burrito On Board Charm: Priced at $18 USD
• - Pepper Key Charm: Available for $18 USD

Understanding Target Market

With a generation that values convenience, 79% of travelers express a preference for familiar food items while on the go. Gen Z travelers, who typically take three leisure trips each year, are a primary focus for this collaboration. The collection is tailored to fit their lifestyle, ensuring they can carry their Chipotle favorites easily while traveling.

Event Details

To commemorate the launch of 'The To Go Collection,' Chipotle and BÉIS are excited to present the 'BÉISpotle' pop-up experience. Happening for two days at Chipotle Larchmont in Los Angeles, this special gathering will allow fans to explore and shop the collection before its online debut. The event offers photo opportunities and features from 2 p.m. to 10 p.m. PT on December 6 and from 10 a.m. to 10 p.m. PT on December 7.

Conclusion

With 'The To Go Collection', Chipotle and BÉIS not only address the needs of their vibrant customer base but also bring innovation to travel essentials. They’ve cleverly combined food and fashion, which is set to resonate with consumers looking to maintain their dining preferences while on the move. This collaboration has truly created a win-win opportunity for both brands, further solidifying their positions as leaders in their respective markets.