#Japan #Tokyo #Rakuten #KOMEHYO #Fril

Rakuten Introduces AI Listing Support for Fril

On October 9, 2025, Rakuten Group Inc. launched an innovative AI-powered support feature within their flea market app, Fril. This new functionality is designed to assist users in efficiently listing items for sale, significantly reducing the time and effort required during the process.

How It Works

The AI technology analyzes images uploaded by users when they list their products. It automatically suggests suitable categories, product names, and descriptions by tapping into a vast database of millions of items that Rakuten has collected over the years. This integration not only facilitates the listing process but also enhances accuracy, ensuring that users can input precise information with ease.

Additionally, the system incorporates data from Komehyo Co., Ltd., known for its expertise in brand reuse goods, providing insights from over 2.4 million brand items annually. This collaboration allows Fril to offer detailed information on more than 100 luxury brands, simplifying the user experience further.

Addressing User Challenges

In traditional settings, the demands of entering item names and crafting enticing descriptions can burden users, causing hesitation and delays in the selling process. Acknowledging these challenges, Rakuten developed the AI listing support feature to alleviate such issues, ensuring users can enjoy a smoother selling experience.

Future Plans

Rakuten aims to enhance the user experience continually while expanding services provided through Fril. The company is committed to building a comprehensive e-commerce platform that prioritizes convenience and value for both individuals and businesses engaging in transactions.

Feature Overview

• - Launch Date: October 9, 2025
• - How to Use:

1. Choose either the 'Product Photography' or 'Album' option on the listing screen.
2. Upload images of the product. The AI will analyze them and provide automatic recommendations for categories, names, and descriptions from Rakuten or Komehyo's database.
3. Review the suggested item options and select the appropriate one.
4. Verify the auto-filled information.

• - Categories: Currently supported categories include Ladies, Men, Cosmetics/Beauty, Entertainment/Hobbies, and Smartphones/Electronics/Cameras, with plans to expand further.
• - Compatible OS: iOS 16.0 or above, and Android 9.0 or above.

Note: The feature is exclusively available on the app version and cannot be accessed via the web version.

About Komehyo Co., Ltd.

Komehyo, a partner of Rakuten, is known for its mission to transform the concept of reuse into a cultural norm. The company operates multiple locations nationwide, specializing in resale and purchase of goods. Their experienced appraisers, alongside advanced AI technology, ensure thorough assessments for product authenticity and quality, instilling confidence in their offerings for the market.

The Story of Fril

Fril launched services back in July 2012 as Japan's first flea market app, seamlessly merging with Rakuten’s owned platform in February 2018. With a vision of promoting sustainability, Fril aims to foster a circular economy where goods are kept in circulation. Through innovative solutions, the platform encourages individuals to engage in e-commerce effortlessly, contributing to a thriving circulation market and hence a sustainable society.

In essence, Rakuten Fril’s new AI-powered feature represents a significant leap forward in how users interact within the e-commerce space, prioritizing efficiency, accuracy, and convenience.