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Reese's Peanut Butter Cups Back with New Ad for 2025 Big Game

Reese's Peanut Butter Cups, America's favorite candy, is making a grand comeback for the 2025 Big Game, and fans are buzzing with excitement. Following the impressive performance of their 2024 advertisement, which captivated the audience during the most-watched Big Game, Reese's is ready to bring even more creativity and laughter to the screen this year.

Last year, Reese's ad was nothing short of a phenomenon. It was viewed millions of times across various social media platforms, turning heads and stirring up enthusiastic debates among fans. The massive popularity led to a rush in stores, emptying snack aisles as consumers clamored for their beloved Reese's Caramel Big Cup, which was crowned as the top CPG innovation of 2024. The advertisement not only showcased the delightful chocolate and peanut butter combination but also secured an impressive #2 rank in Kantar's League Table and gained an A+ from the Kellogg School of Management evaluations.

Ryan Riess, the vice president of brand strategy and creative development at The Hershey Company, reflects on last year’s success, stating, “The positive reception of our 2024 ad helped generate great commercial success for the brand and Reese's Caramel Big Cups. For 2025, we knew we had to go bigger and bolder. If last year’s spot taught us anything, it’s that people want more Reese's in their lives. So, here we are – back for round two!”

This year's advertisement, created by Erich Kallman, promises to maintain the signature wit associated with Reese’s branding, mixed with surprises that will surely delight viewers. Set in just a captivating 30-second spot, it will encapsulate the joyfulness of the football season with a lot of humor while celebrating the rich flavors of Reese's Peanut Butter Cups.

The anticipation building among fans hints at an unforgettable experience. Furthermore, those eager for more Reese's delights on this iconic day can expect to be entertained extensively. The company is already gearing up for a joyride through hilarious twists and prominent brand exposures, which are expected to be a head-turning experience.

At its core, the Hershey Company, which has become synonymous with sweetness, comprises over 20,000 employees dedicated to delivering high-quality snacks worldwide. Their extensive portfolio includes more than 90 brand names ranging across 80 countries, generating over $11.2 billion in annual revenue. With flagship products like Hershey's, Kisses, Kit Kat®, Jolly Rancher, and Twizzlers, Reese's remains at the forefront of innovation.

Reese's has consistently stood out because of its unwavering commitment to ethical practices, sustainability, and enhancing the lives of children through education, as established by company founder Milton Hershey. As a follow-up to the previous year's triumph, fans and candy lovers can find Reese's on popular social media platforms such as TikTok, Instagram, and Facebook as they offer sneak peeks leading up to the big day.

As the 2025 Big Game approaches, the excitement surrounding Reese's is palpable. From the candy that is a staple at game-day celebrations to their entertaining commercials, there’s no denying that Reese's has a way of bringing joy to the lives of its consumers. Be sure to watch the airwaves for the upcoming ad, as it promises to be another unforgettable moment in the world of candy and entertainment.

Stay tuned and ready to indulge in the sweet and savory moments Reese's has in store for football's biggest day!

For more information about Reese's and its delicious offerings, check out The Hershey Company or follow them on social media for the latest updates.