#USA #New York #Lando Norris #Tumi #19 Degree

TUMI's New 19 Degree Lite Collection

On May 1, 2025, TUMI, the renowned international travel and lifestyle brand, proudly introduced its latest collection, 19 Degree Lite. This collection marks the second chapter of their advertising campaign titled Uncompromisingly Light, showcasing the brand's commitment to creating incredibly lightweight travel gear. The campaign features the brand's global ambassador, Lando Norris, a well-known driver for the McLaren Formula 1 team.

Emphasizing Lightness in Travel

The 19 Degree Lite collection stands out as TUMI's lightest hard-shell luggage to date, crafted to provide an effortless travel experience. The campaign radiates a sense of ease, emphasizing how the collection is designed with meticulous attention to detail—from its lightweight double wheels to featherweight zippers—allowing Lando to navigate effortlessly.

Lando Norris expressed his enthusiasm: “Working and traveling with TUMI products has always been incredible, and this campaign made my first trip to Lake Como unforgettable. Exploring the beautiful landscapes felt light because I had the 19 Degree Lite collection with me—it's an experience I won't soon forget.”

Artistic Direction and Visuals

Executed by filmmaker Keane Pearce Shaw and cinematographer Emma Panchot, the campaign unfolds against the stunning backdrop of Lake Como. It captures Lando's journey as he explores iconic destinations, including the famed Villa Erba, showcasing the ease of movement provided by the 19 Degree Lite collection. The visuals intertwine with the ideas of freedom and agility, synonymous with both travel and racing.

Victor Sanz, the creative director, stated: “The 19 Degree Lite embodies our unwavering dedication to creating products that accompany our customers on their travels with ease. As a racing champion with an unmatched passion for precision and design, Lando is the perfect fit for the second chapter of our campaign. Watching him handle our products with such effortless grace speaks volumes about the natural flow, dynamic lightweight nature, and control he embodies both on and off the track.”

Product Line and Availability

The collection features various suitcase options, including the Extended Trip 4 Wheeled Packing Case, ideal for longer journeys, and the Short Trip 4 Wheeled Packing Case for quick getaways. In addition, it offers two carry-on styles: the International 4 Wheeled Carry-On and the Continental 4 Wheeled Carry-On. Available in essential shades such as Blush, Titanium Grey, and Black Graphite, the collection also includes seasonal colors like Amber and Cobalt, with prices ranging from $795 to $995.

Furthermore, TUMI has introduced an exciting collaboration with McLaren, featuring a fresh hue, Super Grey, inspired by the best-selling McLaren Supernova Silver. The collection also integrates silhouettes from TUMI’s iconic Harrison, Alpha Bravo, and Turin lines, further enriching its versatility and style.

The lightweight marvel of the 19 Degree collection, 19 Degree Lite, is available at TUMI stores worldwide and on their official website, TUMI.com. Fans can also keep up with exclusive behind-the-scenes content through @TUMITravel's social media channels.

About TUMI

Established in 1975, TUMI has specialized in crafting luxury essentials for business travel and performance, aimed at upgrading, streamlining, and enhancing every facet of the traveling experience. By merging impeccable functionality with original designs, TUMI strives to be the unwavering partner for energetic individuals pursuing their passions. For more information, visit TUMI.com and follow their latest updates on Instagram, TikTok, Facebook, and YouTube.

TUMI and the TUMI logo are registered trademarks of Tumi, Inc. © Tumi, Inc., 2025.