Agentio Secures $40M Series B Funding to Revolutionize Creator Advertising

In a significant move for the advertising industry, Agentio, an AI-native platform focusing on creator-led advertising, has raised $40 million in Series B funding. Led by Forerunner, this substantial investment aims to enhance Agentio's infrastructure, facilitating a massive transition of digital ad spending towards creators. With this funding round, Agentio's total capital raised amounts to $56 million, elevating its valuation to an impressive $340 million.

The creator economy is anticipated to reach $500 billion by 2027, driven by the increasing trust consumers place in creators. However, despite this, the current model for creator advertising has been rife with inefficiencies—characterized by cumbersome manual processes, inconsistent measurements, and limited scalability. As a result, a mere fraction, less than 2%, of the vast digital advertising budget is allocated to creators who significantly sway purchasing decisions.

Arthur Leopold, the CEO and co-founder of Agentio, emphasized the urgency of the situation: "Advertising follows attention, and attention has shifted towards creators. Brands are already reallocating billions into creator-led marketing. The challenge is to provide the necessary infrastructure that allows brands to scale their creator programs just as effortlessly as they scale their search and paid social initiatives. Our developments in technology allow facilitating such a transition across various platforms on a global scale."

The raised funds will empower Agentio to optimize its AI infrastructure, thus automating the full lifecycle of creator campaigns. The automated processes range from matching creators with brands to handling contractual agreements, brand safety checks, payment logistics, and real-time performance tracking. This allows brands to execute creator programs with the same efficiency and analysis as traditional digital media investments while affording creators secure access to substantial advertising budgets.

In 2025, a host of leading enterprise clients, including Uber, DoorDash, and Tecovas, have reportedly funneled millions into creator campaigns through Agentio's innovative platform. The results have been promising, where companies have witnessed returns surpassing previous digital advertisements. For instance, Bombas recorded over 5.3 times better return on ad spend (ROAS) from campaigns executed on Agentio compared to other digital video advertisements.

Jonathan Meyers, Agentio's co-founder and CTO, remarked, "Past attempts to scale creator advertising have required significant human resources to negotiate countless individual deals, which proved unsustainable. Now, with AI technology, these previously manual tasks can be automated significantly. Marketers can formulate their concepts through natural language prompts, transforming them into fully contracted campaigns within minutes, streamlining the entire process from brief to payment."

Agentio's platform functions effectively as a two-sided network linking brands and creators, providing agencies with the tools needed to construct and manage their creator programs, while also furnishing creators with personalized opportunities from renowned brands without the hassle of extensive negotiations. This innovative approach has attributed to Agentio’s explosive growth, achieving over 5x year-on-year increase in usage and demand.

Eurie Kim, a Managing Partner at Forerunner, noted the critical role of infrastructure in supporting the burgeoning creator economy. Just as Google and Meta revolutionized search and social experiences, Agentio is at the forefront of cultivating a robust infrastructure necessary for creator-led advertising. The foresight of Leopold and Meyers in utilizing AI to bridge the gap between marketers and creators could very well power the future of efficient, scalable marketing strategies.

Moreover, companies such as Warby Parker and Away have also seen success through their partnerships with Agentio, capitalizing on the platform to enhance their own creator programs seamlessly. Steven Vigilante, Director of Media and Partnerships at Olipop, emphasized the transformation Agentio has brought to their creator strategy, enabling extensive collaboration with top-tier creators while maintaining robust performance metrics like never before.

With plans to utilize the Series B funds to advance their AI capabilities, expand content collaborations across various platforms, and substantially grow their team, Agentio is set to make waves in the advertising sector. In an exciting development, the well-known duo Rhett McLaughlin and Link Neal from Good Mythical Morning will serve as advisors, contributing their insights on maximizing branded content revenue through the platform.

Agentio is undoubtedly positioning itself as a definitive player in the creator-led advertising sphere, striving to redefine how brands connect with audiences through trusted voices.

For more information about Agentio and their innovative platform, please visit www.agentio.com.