SAKE DIARY: A New YouTube Series Celebrating Japan's Rich Sake Culture

SAKE DIARY: Discovering Japan's Sake Culture through Travel

In an exciting development for sake enthusiasts and travel lovers alike, the Japanese sake brand SAKE HUNDRED is set to unveil a captivating new YouTube series titled SAKE DIARY on February 27, 2026. Produced by Clear Inc., based in Shibuya, Tokyo, this travel show aims to depict moments that enrich the heart, highlighting Japan's historical landscapes and culinary offerings through the lens of its renowned sake culture.

A Journey of Sake and Culture

SAKE DIARY is designed as a guidebook for those looking to color their lives with unique experiences. Each episode takes viewers on a journey across various regions of Japan, where participants delve into local history, natural beauty, and the exquisite flavors of regional sake. The show promises to inspire wanderlust and showcase the essence of Japan, all while emphasizing the ways sake enhances these experiences.

The series kicks off in the Fujiyama area of Yamanashi Prefecture, with actor and model Hoshi Matsukawa as the travel guide. With the majestic Mt. Fuji as a backdrop, viewers can expect breathtaking views and engaging narratives as Matsukawa explores notable sites like the Oshino Hakkai and the Narusawa Ice Cave. This inaugural episode invites viewers to experience the richness of the locale and the profound connections that can be established through the enjoyment of sake.

The Essence of Each Glass

The philosophy behind SAKE DIARY is encapsulated in the statement: “Every glass holds the very essence of the land.” As the series unfolds, the message is clear: understanding sake is synonymous with understanding Japan. Each pour tells a story, bringing to light the intricate relationship between the land's terroir, its history, and its cultural heritage.

Enrich Your Life with Sake

As the title suggests, SAKE DIARY seeks to color your life by showcasing the art of sake and its integral role in Japanese culture. With the mantra, “To know Sake is to know Japan,” this series aims to foster a deeper appreciation for Japan’s rich traditions and diverse regions. Subsequent episodes will feature other captivating hosts, continuing the story of Japan's sake journey while sharing authentic local insights.

Meet the Host: Hoshi Matsukawa

Hoshi Matsukawa, born on October 10, 1996, in Kanagawa Prefecture, has made a name for himself in the entertainment industry. Known for his work as both an actor and model, Matsukawa has garnered a following with over 1.2 million fans on social media, making him a prominent figure among his peers. Viewers can look forward to his engaging storytelling as he brings the beauty of Japan and its sake to life in SAKE DIARY.

Join the Journey with SAKE HUNDRED

With its commitment to enriching lives through the experience of sake, SAKE HUNDRED is more than just a brand; it’s a movement that seeks to foster connections and create memorable experiences. Through the SAKE DIARY series, the brand aims to emphasize the importance of culture, community, and the joy that comes from savoring sake while discovering the heart of Japan.

To stay updated on this exciting journey, viewers and sake lovers alike are encouraged to register as members on the SAKE HUNDRED website for the latest information and exclusive product offerings. Don’t miss the chance to discover rich flavors and wonderful stories in what promises to be an unforgettable series.