#USA #Clearlake Capital #PrimeSource Brands #New Holland #Keylink

PrimeSource Brands Expands Outdoor Offerings

In a strategic move to enhance its portfolio in the outdoor living segment, PrimeSource Brands has announced the acquisition of Keylink, a prominent provider of aluminum railing systems. This marks the eighth acquisition for PrimeSource since it partnered with Clearlake Capital Group, L.P. in December 2020. Although the financial terms of the deal were not disclosed, the impact of this acquisition is expected to significantly boost PrimeSource's capabilities in the growing market of outdoor living solutions.

Keylink’s Role in PrimeSource’s Strategy

Keylink, based in New Holland, PA, specializes in aluminum railing products tailored for both residential and commercial applications. With this acquisition, PrimeSource Brands will gain access to over 3,000 SKUs, expanding its existing outdoor living product offerings. Tom Koos, CEO of PrimeSource Brands, expressed enthusiasm about the acquisition, stating, "We have known and worked with the Keylink team for years, and we look forward to building on our existing relationship. This strategic acquisition is expected to further enhance our outdoor living product portfolio, which is an attractive and growing segment of our business."

The addition of Keylink not only adds variety to PrimeSource's product line but also reinforces its commitment to quality and innovation, values that both companies share. Furthermore, Keylink’s reputation for excellence in design and customer service complements PrimeSource’s mission to deliver high-quality products to its extensive customer base.

Clearlake’s Involvement

The acquisition reflects Clearlake Capital’s strategic vision of growth through partnerships and sector-focused investments. José E. Feliciano, Co-Founder and Managing Partner at Clearlake, along with his partner Colin Leonard, commented on the acquisition, emphasizing the ongoing collaboration with PrimeSource and the goal to optimize Keylink’s integration into their operations using Clearlake’s proprietary O.P.S.® playbook. This structured framework aims to enhance operational efficiency and stimulate further growth across their branded building products platform.

About PrimeSource Brands and Keylink

PrimeSource Brands stands out as a major player in the specialty building products sector, boasting a product range that spans over 85,000 SKUs. The company services more than 45,000 customers through a network of 60 distribution centers located across 26 states and two countries. PrimeSource's diverse product offerings include construction fasteners, cabinet knobs, and a variety of hardware, making it a significant resource for contractors and builders alike.

Keylink, on the other hand, prides itself on providing high-quality aluminum railing systems that are compliant with building codes and easy to install. As a trusted partner to many contractors and deck builders, Keylink delivers not only products but also comprehensive customer service, ensuring satisfaction in both residential and commercial projects.

By integrating Keylink into its operations, PrimeSource will not only diversify its existing product lines but also enhance its customer service and support framework through Keylink’s established distributor partnerships.

Looking Ahead

This acquisition is seen as a strategic alignment of both companies’ visions and capabilities as they cater to the evolving needs of the building and construction industry. With outdoor living spaces becoming a focal point for homeowners, PrimeSource Brands is positioning itself as a leader in this lucrative market segment. The anticipated benefits of this acquisition will likely unfold in the coming quarters, promising to enrich product diversity and service excellence in the outdoor living category.

In conclusion, PrimeSource Brands’ acquisition of Keylink marks another significant step in its growth trajectory, driven by strategic partnerships and a commitment to operational excellence. With the increasing demand for quality outdoor solutions, this acquisition will undoubtedly enhance PrimeSource's standing in the industry and meet market needs effectively.