Get Ready to Celebrate College Colors Day on August 29, 2025

College Colors Day 2025: Flip the Switch into Game Mode

As the leaves turn and football season kicks off, fans across the nation are gearing up for the highly anticipated College Colors Day on August 29, 2025. This annual celebration, orchestrated by CLC, encourages everyone — from students to alumni — to showcase their school spirit in a big way. The vibrant theme for this year is "Flip the Switch," inviting fans to elevate their pride and fully embrace the energy of gameday.

A Call to Action from Bijan Robinson

This year, the spotlight shines on Bijan Robinson, the former Texas Longhorn standout and now a star running back with the Atlanta Falcons. Robinson is on a mission to rally fans nationwide to don their school colors, transform into their fan personas, and join in the festivities. "Burnt orange will always be in my blood. That's why I love College Colors Day. There's nothing like Longhorn Nation and college football fans everywhere, getting hyped and repping their team," Robinson stated passionately. As fans prepare for the season, Robinson encourages everyone to get excited and proudly display their collegiate affiliations.

Uniting Fans Across the Nation

College Colors Day bridges fans from diverse backgrounds into one celebratory space, uniting students, alumni, and die-hard supporters. This year's event features not just Robinson but also a plethora of beloved mascots, including The Tiger from Clemson University, Buzz from Georgia Tech, and Cocky from the University of South Carolina, along with enthusiastic cheerleaders from various universities. This vibrant ensemble symbolizes the unity and spirit that college sports inspire across America.

How to Participate

Fans eager to join this spirited celebration can take part in the movement by sporting their team gear and bringing their pride to social media. By using the hashtag #CollegeColorsDay, fans can connect with each other, sharing their excitement and camaraderie. From classrooms to workplaces, no setting is off-limits as fans express their school pride.

Nicole Armentrout, Senior Vice President of Marketing at CLC, emphasized the significance of this day's excitement: "There's no better time to flip the switch on your fandom, show your school pride and amp up your team excitement for a new season than College Colors Day."

Gear Up for Game Day

In preparation for the big day, fans can also take advantage of several shopping deals. From August 20 to 30, sporting goods store Dicks is offering 30% off on selected college-branded merchandise, including quarter zips and fleece. Additionally, Fanatics.com is featuring a 25% discount on all officially licensed college products from August 18 to 22. With these offers, fans can ensure they are fully equipped and ready for College Colors Day.

Conclusion

As the countdown to College Colors Day begins, it’s time to grab your gear and embrace your team's spirit. Whether you're a longtime supporter or a new fan, this celebration offers a unique opportunity to connect with others who share your passion for college sports. Let’s all flip the switch into game mode and proudly represent our schools on August 29 — the season is about to kick off!

About CLC

Founded in 1981, CLC is the premier collegiate trademark licensing and marketing company in the United States. Representing nearly 800 collegiate brands, CLC connects fans with their favorite teams through innovative marketing strategies and a vast network of licensed retailers. Partnering with institutions like the NCAA and the College Football Playoff, CLC is dedicated to enhancing brand visibility and fan engagement in the collegiate sports landscape.