Lucid Joins Forces with Timothée Chalamet and James Mangold to Create a New Brand Narrative

Lucid Group Unveils New Campaign Featuring Timothée Chalamet

Lucid Group, Inc., renowned for producing cutting-edge electric vehicles, has embarked on an exciting new advertising campaign for its newest model, the Lucid Gravity. This campaign is notable for featuring the acclaimed actor Timothée Chalamet as the brand's first global ambassador. The campaign, titled “Driven,” tells a dynamic story that promises to leave viewers captivated.

A Unique Collaboration with Hollywood Talent

In a creative collaboration with Academy Award-nominated director James Mangold, known for famous films like Le Mans '66, the ad encapsulates a thrilling narrative that showcases the fusion of exceptional driving capabilities with cinematic storytelling. The short film includes a 30-second and a 60-second version, alongside an exclusive two-minute director’s cut that provides viewers with a deeper insight into the vision behind the Lucid Gravity.

The story begins with a pair of newlyweds, portrayed by Chalamet and Larsen Thompson, who encounter vehicle trouble while traveling across a desert. Guided by the intrigue of their adventurous spirits, they discover a secretive government facility that hides the revolutionary Lucid Gravity. Instantly captivated, they jump into the sleek vehicle and speed off into the sunset, symbolizing not just a physical journey but also showcasing the exceptional design and features of the electric SUV.

Showcasing Innovation and Performance

Lucid Gravity is portrayed not just as a mode of transportation, but as an extraordinary discovery that seamlessly blends spaciousness, speed, and range. This vehicle is designed to offer an unmatched experience, enabling drivers to feel the thrill of adventure while traveling. According to the EPA estimates, the Gravity can reach approximately 700 kilometers on a single charge, making it the ideal companion for those wishing to explore the world.

The director's cut aims to extend the imaginative vision shared by Mangold and Lucid Group beyond conventional advertising. Featuring the iconic “Burning” track by Yeah Yeah Yeahs in a new arrangement, the campaign harmonizes stunning visuals with captivating sound, provoking curiosity about the vehicle’s unique identity.

“A campaign like this represents an exhilarating step towards a new narrative for Lucid,” said Akerho “AK” Oghoghomeh, the Senior Vice President of Marketing at Lucid Group. “Combining Timothée's flair with James's artistic direction allows us to illuminate the Gravity through the lens of storytelling instead of merely technical specifications.”

Combining Luxury with Electric Efficiency

Lucid Gravity is not just about aesthetics; it offers a modern three-row SUV design that provides ample space for up to seven passengers, alongside their luggage. The performance aligns with that of a sports car, ensuring exhilarating speed while accommodating family adventures or long trips.

Chalamet, a celebrated actor with multiple Oscar nominations, recently captured his first Screen Actors Guild Award for his role in Mangold's film Completely Unknown. This year, audiences can look forward to seeing him in The Great Marty, directed by Josh Safdie, as well as in the highly anticipated third installment of Dune set to release in 2026, directed by Denis Villeneuve.

A Look Into Lucid Group

Lucid Group operates as a technology company based in Silicon Valley, concentrating on delivering the most advanced electric vehicles globally. With a reputation for excellence, both the award-winning Lucid Air and the new Gravity are represented as best-in-class for performance, style, spaciousness, and energy efficiency, manufactured in modern, vertically integrated facilities located in Arizona.

In a world where electric vehicles are gaining immense popularity, Lucid Group understands the importance of captivating storytelling intertwined with innovation, making it easier for audiences to connect with the brand beyond the specifications of its products. As the campaign rolls out globally, the brand anticipates significant attention and engagement as both insiders and consumers alike take interest in Lucid Gravity’s extraordinary offerings.

For more information, please contact Lucid Group’s media relations team at [email protected].