#Japan #Tokyo #Savas Protein #Milk Protein #Vegetable Drink

A New Era in Protein Drinks

On September 30, 2025, Meiji Co., Ltd. will release the latest addition to its popular Savas product line, the _(Savas) Milk Protein + Yellow Vegetable_ drink. This innovative beverage boasts an impressive 15 grams of protein alongside 14 different types of vegetables, offering a convenient and nutritious option for health-conscious consumers.

Nutritional Highlights

This 200ml drink is packed with essential amino acids from high-quality milk protein and contains a 20% vegetable juice blend. The vegetables used in this drink include carrots, asparagus, cabbage, cauliflower, red cabbage, red bell pepper, broccoli, pumpkin, celery, parsley, watercress, radish, spinach, and mitsuba, providing a rich array of nutrients in each serving.

One of the standout features of this product is its unique proprietary technology that stabilizes protein content, resulting in a smooth, easy-to-drink consistency. Unlike traditional drinks that may be gritty due to vegetable fiber, _(Savas) Milk Protein + Yellow Vegetable_ delivers a refreshing taste, enhanced by a delicious mixed fruit flavor. This makes it an ideal beverage choice not only for pre and post-workout routines but also as an additional nutritional boost during breakfast or lunch.

Convenience and Versatility

The drink's capability for room-temperature storage is a key advantage, making it easy to carry and consume anytime, anywhere. This flexibility caters to busy lifestyles, allowing individuals to maintain their health and wellness goals without sacrificing convenience.

Growing Market Demand

The protein drink market has been on the rise, with estimates suggesting over 10 million users exercise at least once a week and regularly consume protein supplements. Furthermore, there is a significant latent market of approximately 4.9 million potential users who have shown interest in protein but have yet to incorporate it into their diets, highlighting an enormous opportunity for growth.

With the introduction of _(Savas) Milk Protein + Yellow Vegetable_, Meiji aims to meet a diverse array of health preferences, making it easier for people to incorporate both protein and vegetables into their diets. This innovative drink aligns perfectly with current health trends and the growing demand for functional beverages that support fitness and wellness.

Commitment to Health

Through the launch of this product, Meiji is dedicated to supporting individuals on their fitness journeys and contributing to their overall health. By providing a delicious, nutritious drink that combines protein with an assortment of vegetables, Meiji is creating opportunities for more people to engage with protein drinks in a way that meets their health and wellness needs.

In summary, _(Savas) Milk Protein + Yellow Vegetable_ is set to revolutionize the way consumers think about protein drinks, bridging the gap between nutrition and taste. This product is a game-changer in promoting a balanced diet while still being accessible and enjoyable for everyone.