PTC Aims for Rapid Adoption of Cloud CAD in Japan with SaaS and AI Strategies

PTC's Strategic Move in Japan's Cloud CAD Market

PTC Japan Inc., headquartered in Shinjuku, Tokyo, is intensifying its push to embed its cloud-native CAD/PDM solution, Onshape®, into the Japanese market. With a focus on accelerating its SaaS and AI strategy, the company has announced a suite of initiatives aimed at supporting the rapidly increasing user base of Onshape. This includes the introduction of new features, such as adherence to JIS standards and an expanded workforce dedicated to sales and technical support.

Intelligent Product Lifecycle Approach

PTC's vision is to revolutionize the entire manufacturing sector through the seamless integration of SaaS solutions and AI, marking the era of the Intelligent Product Lifecycle. Utilizing Onshape, users can manage product development comprehensively in a full-cloud format, involving real-time collaboration. Since its launch in Japan in 2021, both free and paid user numbers have surged, reflecting the solution's rising popularity and a user satisfaction score of 94% according to G2, the leading software review platform.

Key Initiatives for Strengthening Onshape in Japan

1. Workforce Enhancement and Resource Expansion

To bolster its operations, PTC is augmenting its sales and technical support teams specifically for Onshape. This move ensures comprehensive assistance, training, and support for new users and businesses adopting the platform.

2. Introduction of JIS Drawings Templates

Recognizing the unique requirements of Japanese customers, Onshape has introduced JIS-compliant drawing templates. Customers can choose from A0 to A4 templates starting from the preliminary stages of drawing, catering to local industry standards.

3. AI Design Support Implementation

A significant feature of Onshape is the Onshape AI Advisor, which is set to launch its Japanese version soon. This AI tool assists designers by providing expert recommendations and best practices in real-time, answering their queries about operations and functionalities.

4. Addition of Japanese CAM Studio

Onshape has integrated CAD, CAM, CAE, and PDM solutions into a single cloud-native offering with the launch of the Japanese version of CAM Studio. This innovation allows users to plan, simulate, and collaborate on manufacturing processes efficiently.

5. Expansion of Free Users

Through the Onshape Discovery Program, PTC will offer the Japanese version of Onshape for free for up to six months, enabling teams to experience the merit of cloud CAD before committing to purchase.

PTC's Commitment to Manufacturing in Japan

The president of PTC Japan, Tomonobu Kamiya, stated, “The wave of digital transformation through SaaS and AI is rapidly reshaping the manufacturing landscape. Through our cloud-native SaaS products, we intend to support design, manufacturing, and services, pushing forward the future of Japanese manufacturing. Onshape, as part of this evolution, will contribute to enhancing the competitiveness of Japanese manufacturers and creating new value.”

Conclusion

PTC Japan is dedicated to accelerating its growth strategy by focusing on SaaS product offerings and AI advancement through its innovative solutions like Onshape. As they continue to adapt to the pulse of the Japanese market, PTC aims to redefine product lifecycle management in the region significantly.

PTC Japan Inc. is recognized for its flagship products, including the scalable 3D CAD Creo, product lifecycle management software Windchill, and application lifecycle management platform Codebeamer. The company provides solutions that help facilitate a digital thread in manufacturing from design to service and endpoint lifecycle management.

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