#Japan #Hiroshima #Father's Day #Jochu #Naorai

Celebrate Father's Day with Jochu

This Father's Day, elevate your gifting game with Jochu, a remarkable new distilled spirit from Naorai, expertly crafted using a patented low-temperature purification method, known as Low-Temperature Jochu®. Based in Hiroshima's Jinseki Takahara Town, Naorai is gearing up for a special Father's Day campaign that offers a cozy way to indulge in refined flavors while creating lasting memories.

About Jochu

Jochu is a distillation that retains the essence of sake by concentrating its rich fragrance and taste. With an alcohol content of 41%, it boasts a smooth, rich palate that deepens over time, making it ideal for long-term storage and even suitable for international export. This is not just a beverage; it's a cultural representation of Japan, merging the traditional aspects of sake with modern distillation practices.

Campaign Overview

From April 26 through June 15, customers who purchase any Jochu product will receive complimentary shipping and free gift wrapping, making it an ideal present. On top of that, buyers within this period will automatically enter a draw to win a set of three distinct types of Jochu. Ten lucky winners will be selected and notified by the end of June via email. This campaign aims to encourage locals and expats alike to experience Jochu’s deep flavors while fostering a tradition of appreciation for Japanese spirits.

The Unique Jochu Experience

The three-type tasting set (priced at 5,980 yen) includes:
1. Purified Spirit - Shiro-Ban: This is the foundational Jochu, derived from carefully selected sake that showcases the fragrant and delightful nuances of Japanese rice wine.
2. Purified Spirit - Kin-Ban (White Oak Barrel Aged): Maturing sake from Jinchiku Highlands in American white oak barrels for over a year has produced a variant with a unique complexity, balancing sake's floral notes with whiskey-like depth.
3. Amber Jochu - Sake Zest Spirit (Barrel Aged x Mikado Lemon): Melding pure alcohol derived from sake with organically grown Mikado lemons from Setouchi, this spirit delivers a fresh zesty aroma with a creamy sweetness and rich depth of flavor inspired by whiskey blends.

A Perfect Gift for Dads

Feedback from fathers who have indulged in Jochu has pointed towards its diverse appeal:

• - A retired gentleman in his 70s expressed, “Having enjoyed both sake and whiskey for years, Jochu truly captures the best of both worlds. Its refined taste is perfect for savoring slowly, making it an exceptional gift.”
• - Another father in his 60s, who doesn’t drink much, commented, “Jochu surprised me with its vibrant aroma and depth. It’s easy to drink and can be enjoyed mixed, which I love savoring with my family.”

For those purchasing gifts, a 30-something male noted, “Jochu's bottle design and packaging reflect quality, making it suitable for significant occasions. The variety allows you to choose based on the recipient's preferences.”
A female counterpart shared, “As a distilled beverage made from sake, Jochu excites enthusiasts of both sake and whiskey, making gift-giving a delightful experience.”

Media Inquiries

Reporters seeking interviews or media coverage for the Jochu concept, the Father's Day campaign, or insights from Koichiro Miyake, the representative director, are welcome to reach out. Topics can include the evolution of sake culture, new gifting trends for Father’s Day, and innovative sustainable practices in collaboration with local sake breweries.

Future of Naorai

Naorai is committed to preserving and evolving the Japanese sake industry through what they call the Jochu Model. Despite the decreasing number of sake breweries, Naorai aims to launch eight locations by 2025 and eventually partner with around 600 breweries nationwide, creating a sustainable future for Japan’s rich alcohol heritage.

For more information, visit Naorai's Official Website.