Nudge Inc. Launches Innovative Credit Card in Collaboration with Popular Music Group
Nudge Inc., based in Chiyoda, Tokyo, Japan, has made headlines with its latest offering: a unique credit card called the "Nudge Card" in collaboration with a popular music group with over 1.2 million followers on social media, referred to here as "the Unnamed Group." This cutting-edge financial product aims to enhance the experience of fans by enabling them to support their favorite artists through everyday transactions.
Unique Features of the Nudge Card
Starting from September 14, 2025, users of the Nudge Card can align their purchases with their enthusiasm for the Unnamed Group. As customers spend on their day-to-day purchases, they not only earn rewards but also help fund exclusive perks provided by the group, creating a win-win scenario for both the fans and the artists.
The Nudge Card is built on a partnership that spans over 150 artists, sports teams, local governments, and more. A fraction of the fees collected from the transactions will be redistributed to the respective partners, thereby redefining how fans can support their idols. The card adds a new dimension to credit card usage, allowing fans to become active participants in their favorite group's success through responsible spending.
Exclusive Benefits for Cardholders
By enrolling in the Nudge Card app and joining the Unnamed Group's fan club, cardholders can unlock a variety of exclusive rewards based on their cumulative spending. Among these unique benefits are:
- - Welcome Messages: Fans will receive personalized images and videos from the Unnamed Group.
- - Gacha for Voice & Photos: Access exclusive audio clips and behind-the-scenes shots in a fun, lottery-style format.
- - Personalized Video Messages: Lucky winners can receive bespoke messages from their chosen members of the Unnamed Group.
- - Custom Card Designs: Upon joining the fan club, users can select from five exclusive designs, featuring group images as well as individual member shots.
Distinct Design and Security Features
The Nudge Card stands out not only with its attractive designs but also ensures a high level of security with a numberless format, eliminating the risks associated with visible card details. Each card also comes with a companion piece, the "keepsake card," allowing fans to retain an artist-themed item without using it as a payment method. These features make the Nudge Card an appealing choice for users who value both aesthetics and security.
About the Unnamed Group
Consisting of four members—Yanaka Muro, Mogu Komori, Hyuga, and Ikasan—this group, which has roots in the music scene, has collaborated with ANCHOR for music production. Their debut song, "Kujikuru Starting Point," was released in May 2025 and marks their entry into the industry. They are set to perform at their first one-man live concert titled "Unnamed LIVE 2025 supported by GiGO" later that year.
Card Details
Summary
- - International Brand: Visa
- - Annual Fee: Free
- - Design Options: Custom designs from the Unnamed Group and various colors from the Nudge collection
- - Issue Fee: ¥3,000 (tax included); first card free for new users
- - Specifications: No card number, touch payment support, advanced fraud detection systems
Payment Methods
Cardholders can choose between two flexible payment methods: 1) Pay as much as you want, at any time, or 2) Automatic monthly payments sorted by due date.
Commitment to Environmental Sustainability
Nudge Inc. focuses on eco-friendly practices by partnering with Toppan Edge Co., Ltd., which adheres to international standards (ISO 14068-1) for carbon-neutral credit card production. This dedication to sustainability is vital, making Nudge a forward-thinking player in the credit card industry.
About Nudge Inc.
Founded in February 2020, Nudge’s mission is to create future financial experiences through individual actions. The company's flexible payment system architecture enhances user experience, putting users' values first while fostering a culture of progress.