#London #United Kingdom #SoundStack #Podcast #CDN

SoundStack's Global CDN Infrastructure Expansion

SoundStack, an innovative independent technology company specializing in digital audio, has just announced a significant upgrade to its global content delivery network (CDN). This expansion aims to bolster the efficiency and accessibility of podcast distribution, integrating state-of-the-art edge computing capabilities.

A Leap Forward in Podcast Delivery

The recent announcement was made in London, coinciding with the opening of new data centers in both London and Sydney. This addition marks an important milestone, increasing SoundStack's international points of presence (POPs) to twelve locations, with plans for more in the upcoming months. The primary objective of this expansion is to enhance audio delivery, allowing podcast hosting platforms to operate more effectively on a global scale.

Edge computing, which allows processing power to be located near the end-users, plays an essential and unique role in improving the listening experience. By positioning servers closer to listeners, SoundStack targets the challenges of latency and bandwidth, ensuring that audio content is delivered with optimal speed and reliability. This, in turn, supports podcasting's growing demand and the rising scale of digital audio consumption.

Seamless Integration for Podcast Hosting Platforms

SoundStack's edge compute capabilities are designed to work in tandem with the existing systems of podcast hosting companies. This integration allows these platforms to manage their content management systems (CMS) while leveraging SoundStack’s CDN for crucial backend processes. These processes include podcast delivery, programmatic monetization, contextual enrichment, and compliance with IAB 2.2 measurement standards.

Jon Stephenson, CEO of SoundStack, emphasized the importance of server proximity in achieving a seamless audio experience. He noted that many media companies lack the infrastructure to efficiently manage high-speed delivery and ad decision-making, which are vital for success in podcasting and streaming. With SoundStack's enhanced CDN, these companies can refocus their resources on content creation and audience engagement instead of getting bogged down in technical challenges.

Global Reach and Robust Infrastructure

SoundStack’s infrastructure encompasses data centers located in key regions, including New York, Dallas, Pittsburgh, Chicago, Los Angeles, Amsterdam, Toronto, Tokyo, Singapore, Vancouver, Sydney, and London. This extensive network provides their CDN customers with enhanced global reach and empowers them to deliver rich audio experiences directly to their audiences.

The organization prides itself on its commitment to support independent podcast creators and media professionals. The company operates under the belief that when podcasters collaborate with independent tech providers, they achieve greater business success, free from the constraints imposed by corporate media owners.

Conclusion

As digital audio continues to gain traction, innovations like SoundStack’s CDN expansion and edge computing capabilities will play a pivotal role in shaping the future of podcasting. With a focus on flexibility, speed, and seamless integration, SoundStack empowers its partners to deliver high-quality audio content efficiently, ensuring they stay ahead in this rapidly evolving industry. For those who want to explore more about SoundStack and its services, further information can be found on their website.