good2grow Innovates Trade Promotion with Corrao Group's Salesforce Implementation
In a significant move towards operational excellence, good2grow, a leading provider of healthier beverage options for children, has announced its partnership with Corrao Group to implement Salesforce Trade Promotion Management (TPM) solutions. This collaboration highlights a burgeoning focus on improving trade efficiencies, simplifying process complexities, and enhancing visibility within promotional strategies, set to go live in January 2026.
The Corrao Group, known for its specialization in Salesforce consulting specifically within the Retail and Consumer Goods sectors, is introducing its MyFirst TPM™ system tailored for high-growth brands like good2grow. This innovative platform combines Salesforce capabilities with unique accelerators, effectively streamlining promotional planning and execution while mitigating the costs and complexities typically tied to such implementations.
With MyFirst TPM™, good2grow will receive an array of pre-configured promotion planning templates and retailer-specific guidelines, empowering the brand's finance and sales teams with vital insights into trade spend performance. This solution not only addresses technology configuration but also emphasizes key elements like user adoption, scalability, and cross-departmental collaboration.
"We aim to streamline existing promotion processes and align our TPM workflows with how we actually go to market," said a Corrao Group representative. In doing so, their team will partner with stakeholders in various departments including finance, IT, and operations to provide effective training tailored to different roles, ensuring that teams are quick to adapt and utilize the technology from day one.
The commitment to continuous refinement shines through as Corrao Group pledges ongoing post-launch support, enabling good2grow to adapt its promotional strategies swiftly in response to market demands. This hinges on their ability to manage evolving distribution channels, roll out new products, and reinforce relationships with key retail partners.
Moreover, the decision to embrace Salesforce TPM reflects good2grow's strategic intention to drive higher levels of accuracy and efficiency across their trade spending. This cohesive platform aims to refine the company's capacity to plan, execute, and monitor promotional activities, while also enhancing the synergies between sales, finance, and operations teams.
Jon Thomas, the Director of Finance for good2grow, echoed this sentiment stating, "The confidence we have in this system is remarkable. Not only have we experienced a swift implementation, but the comprehensive features beneficial to our operations are already being realized."
As good2grow forges ahead with this digital transformation, it reinforces its commitment to providing better-for-you beverage options tailored for kids. Their innovative offerings, adorned with collectable character tops from popular franchises, foster a fun and nutritional experience for young consumers. The brand is already recognized nationally, available in major retailers such as Target, Walmart, and CVS.
The collaboration with Corrao Group marks a crucial step in good2grow’s journey toward becoming a data-driven enterprise, employing cloud-based technology to enhance operational visibility and decision-making efficacy. As a result of this transition, good2grow is positioned not just to grow but to thrive in a competitive marketplace, poised to elevate their brand presence and better serve their audience with engaging and healthier options.
The Corrao Group, known for its specialization in Salesforce consulting specifically within the Retail and Consumer Goods sectors, is introducing its MyFirst TPM™ system tailored for high-growth brands like good2grow. This innovative platform combines Salesforce capabilities with unique accelerators, effectively streamlining promotional planning and execution while mitigating the costs and complexities typically tied to such implementations.
With MyFirst TPM™, good2grow will receive an array of pre-configured promotion planning templates and retailer-specific guidelines, empowering the brand's finance and sales teams with vital insights into trade spend performance. This solution not only addresses technology configuration but also emphasizes key elements like user adoption, scalability, and cross-departmental collaboration.
"We aim to streamline existing promotion processes and align our TPM workflows with how we actually go to market," said a Corrao Group representative. In doing so, their team will partner with stakeholders in various departments including finance, IT, and operations to provide effective training tailored to different roles, ensuring that teams are quick to adapt and utilize the technology from day one.
The commitment to continuous refinement shines through as Corrao Group pledges ongoing post-launch support, enabling good2grow to adapt its promotional strategies swiftly in response to market demands. This hinges on their ability to manage evolving distribution channels, roll out new products, and reinforce relationships with key retail partners.
Moreover, the decision to embrace Salesforce TPM reflects good2grow's strategic intention to drive higher levels of accuracy and efficiency across their trade spending. This cohesive platform aims to refine the company's capacity to plan, execute, and monitor promotional activities, while also enhancing the synergies between sales, finance, and operations teams.
Jon Thomas, the Director of Finance for good2grow, echoed this sentiment stating, "The confidence we have in this system is remarkable. Not only have we experienced a swift implementation, but the comprehensive features beneficial to our operations are already being realized."
As good2grow forges ahead with this digital transformation, it reinforces its commitment to providing better-for-you beverage options tailored for kids. Their innovative offerings, adorned with collectable character tops from popular franchises, foster a fun and nutritional experience for young consumers. The brand is already recognized nationally, available in major retailers such as Target, Walmart, and CVS.
The collaboration with Corrao Group marks a crucial step in good2grow’s journey toward becoming a data-driven enterprise, employing cloud-based technology to enhance operational visibility and decision-making efficacy. As a result of this transition, good2grow is positioned not just to grow but to thrive in a competitive marketplace, poised to elevate their brand presence and better serve their audience with engaging and healthier options.
Topics Consumer Products & Retail）
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