#Tokyo #House Foods #Curry House #Curry EX

A New Era of Flavor with 'Curry House Curry EX'

House Foods Corporation is set to elevate your curry experience with the introduction of ‘Curry House Curry EX’ in both mild and spicy variants, launching on August 10, 2026. This new offering maintains the time-honored charm that has made ‘Curry House Curry’ the number one selling retort curry in Japan for 24 consecutive years, while enhancing the flavors and aromas to cater to a discerning palate.

Features of 'Curry House Curry EX'

1. Unique Roasted Spices for Enhanced Aroma

One of the standout features of ‘Curry House Curry EX’ is its innovative use of patented roasted spices that bring out the true essence and lingering aroma of each ingredient. The beloved curry series incorporates 29 different spices, but the EX version introduces various roasted spices alongside an 'Aroma Roasted Spice' blend. This special blend, developed through years of expertise, achieves a perfect balance by optimizing the roasting process based on individual spice characteristics. This not only amplifies the inherent aromas and adds a deep, sweet roasted fragrance but also ensures a delightful aftertaste experience.

2. Rich Sauce Tailored to Each Spice Level

Thoughtfully selected ingredients complement each spice level, leading to a rich, satisfying curry sauce. The mild version features caramelized onions that provide a harmonious balance of sweetness and depth. On the other hand, the spicy variant is crafted with three types of bouillon that enhance the spices, delivering a bold and luxurious flavor profile.

3. Generous Portions of Fresh Ingredients

The soup contains tender beef, and chunks of potatoes and carrots, both sourced from Hokkaido. Compared to its predecessors, this new offering features larger potato cubes, increasing their quantity by 1.2 times and retaining the carrot amount while enlarging it by 1.9 times. This adjustment ensures a hearty and fulfilling culinary experience.

Development Story: Meeting Customer Needs

A market survey conducted for consumers purchasing mid-to-high-priced retort curries revealed that