Farmmi, Inc. Launches New U.S. Subsidiary Focused on Digital Marketing Efforts

Farmmi, Inc. Expands Horizons with New Subsidiary

Farmmi, Inc. (NASDAQ: FAMI), a leading supplier in the agricultural sector, is making strides toward digital transformation with its latest announcement. On January 26, 2026, the company revealed the establishment of Bluesage Marketing Inc., a wholly-owned subsidiary based in the United States. This strategic move signifies Farmmi's commitment to venturing into the realm of digital marketing, with a special emphasis on leveraging advanced technologies.

A Strategic Shift in Business Focus

The creation of Bluesage Marketing Inc. marks a pivotal shift for Farmmi, transitioning from its traditional supply chain operations to a more comprehensive approach focusing on brand building and customer acquisition. This innovative leap represents more than just a change in name; it reflects the company's ambition to integrate AI-driven marketing strategies into its operations. By embracing big data analytics, Farmmi aims to refine its marketing solutions for clients, enhancing its service offerings and, notably, upping profitability through digital avenues.

Building a New Growth Engine

With Bluesage's launch, Farmmi expects to construct a robust growth engine that fuses backend logistics — incorporating sophisticated fulfillment processes — with frontend customer engagement. This initiative not only aims to modernize the company's operational ecosystem but also seeks to amplify customer retention through value-added digital services. The synergy of “Smart Logistics + Smart Marketing” is a strategic goal set by Farmmi's CEO, Ms. Yefang Zhang, who believes that this integration will position Farmmi to provide comprehensive services that bridge logistics and marketing for global clients, fulfilling their end-to-end needs.

Enhancing Competitiveness in Digital Marketing

As digital landscapes become increasingly complex, the need for agile marketing strategies becomes paramount. Farmmi's decision to establish a U.S. subsidiary dedicated to marketing reflects an understanding of this dynamic market environment. By harnessing cutting-edge technologies, Bluesage will deliver cross-border marketing solutions tailored to client specifications, enhancing competitiveness within the sector. Farmmi aims to pivot to a digital-first business model that is more aligned with current market trends, positioning itself as a forward-thinking player in the evolving business landscape.

About Farmmi, Inc.

Founded in 1998, Farmmi, Inc. has a longstanding history in the agricultural sector, specializing in the supply, distribution, and logistics of edible mushrooms, including shiitake and wood ear varieties. Over the years, the company has developed a robust network for distributing high-quality agricultural products globally. With its new digital marketing focus, Farmmi seeks to expand its reach and efficacy in delivering exceptional service to clients worldwide.

Looking Ahead

The establishment of Bluesage Marketing Inc. serves as a bold statement about Farmmi’s future direction. By repositioning itself along the value chain and embracing digital technologies, Farmmi is charting a new course that is optimistic and growth-driven. The company has a vision of crafting a versatile ecosystem that enhances both backend logistics and frontend customer interaction, ultimately aiming for a competitive edge in a market that demands continual innovation.

As Farmmi progresses with its digital marketing initiatives, stakeholders, clients, and industry observers will be keenly watching how these developments unfold and impact the company's trajectory moving forward. With this strategic expansion into the U.S. market, Farmmi is poised to transform the way it engages with customers and manufacturers alike, steering towards a future that incorporates technology at every turn.