Fasio New Visuals
2025-07-08 01:48:43

Introducing Fasio's New Visuals Featuring Mio Imada as the Star of August Launch

Fasio Launches New Visuals with Mio Imada



On July 8th, Fasio, a renowned makeup brand helmed by Kose Corporation, revealed its new promotional visuals featuring the popular actress Mio Imada. Dubbed the ‘Ultra WP Mascara (Curl)’ and the ‘Smudge-Free Liquid Eyeliner,’ these products will hit the shelves on July 16th. The new visuals aim to communicate the products' claims of keeping lashes beautifully curled and effortlessly smudge-free, even under humid conditions.

Mio Imada, known for her stunning looks and captivating presence, showcases the mascara's capability to lock curls in a sophisticated style. The photos highlight her lush, upward-curled lashes and large, captivating eyes, aligning perfectly with the campaign’s essence.

In conjunction with this launch, special content, including a video featuring entertainer Natsuko Yokozawa visiting 'Mio's Room,' has also been released on Fasio’s official social media platforms and special website. This fun-filled video captures a light-hearted chat between the two, showcasing the products in various settings.

The Campaign and Video Highlights



In the key visual, there’s a strong emphasis on the ‘Ultra WP Mascara (Curl)’ which promises to withstand sweat, water, and oil while delivering flawlessly defined eyes for all-day wear. Imada and Yokozawa's natural chemistry turns what could have been a straightforward product showcase into a delightful and humorous exchange. Moments within the video show them using the mascara, demonstrating how the unique brush design effectively lifts the lashes right from the roots.

A memorable segment features a durability test involving an onion and a cutting board, with Yokozawa getting hilariously close but not shedding a tear, illuminating the mascara's smudge-proof claim as they laugh together. Imada also steps in for durability testing with the ‘Smudge-Free Liquid Eyeliner,’ revealing its impressive water resistance as she effortlessly draws lines underwater without any smudging.

The filming experience was filled with laughter and light-hearted humor, with Yokozawa’s quirky commentary creating an atmosphere of joy. Both participants exhibited stunning natural expressions and camaraderie, making the promotional video not just informative, but entertaining as well.

Product Overview and Features



Fasio Ultra WP Mascara (Curl)


  • - Description: A mascara with a powerful curl-lock formula ensuring that lashes remain perfectly curled for an impressive 13 hours.
  • - Features: 6g, available in three shades, it's designed to lock curls and resist water, sweat, and tears effectively. The formula allows for easy application, delivering a well-defined look without smudges.
  • - Ingredients: Contains various organic plant extracts alongside patented waterproofing components that enhance wearing durability and comfort.

Fasio Smudge-Free Liquid Eyeliner


  • - Description: This eyeliner boasts remarkable water and smudge resistance while providing deep pigmentation for striking eye makeup.
  • - Features: 3g, available in two colors, it’s formulated to withstand sweat and water while providing a smooth, precise application.
  • - Ingredients: Utilizes amino acid derivatives for improved adherence to the skin and incorporates natural extracts for additional skin benefits.

Conclusion



This new campaign by Fasio, featuring the dynamic duo of Mio Imada and Natsuko Yokozawa, captures the essence of fun while effectively highlighting the product's strengths. The humorous interactions and testing segments create an engaging narrative around the offerings, inviting beauty enthusiasts across social media platforms to witness the transformation these products can bring.

Don't forget to catch the special video released on July 8th on Fasio's official channels, where you can see more of this delightful pairing and their beauty adventures in ‘Mio’s Room.’ Visit Fasio's Special Site for more details on the products, and stay tuned for upcoming releases and content!


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Topics Consumer Products & Retail)

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