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Celebrating Sweetness and Innovation at the 2026 Amos International Candy Festival

The 2026 Amos International Candy Festival, held in Shenzhen, saw the convergence of distributors, creatives, industry leaders, and partners from nearly 50 countries. This event showcased the vibrant world of confectionery, emphasizing innovation as its core theme alongside happiness and well-being. Known as the "Silicon Valley of China," Shenzhen is not only a technological hub but is steadily becoming a focal point for cultural and economic gatherings, like the upcoming APEC meeting in November.

For over two decades, Amos Food Group has redefined the confectionery landscape by focusing on global sweetness innovation while embodying the roles of both a creative pioneer and a cultural ambassador. The festival effectively demonstrated these dual identities through interactive consumer experiences, engaging discussions among industry players, product innovation showcases, and collaborative international efforts that have a social impact.

An Immersive Experience at the Amos International Candy Carnival

The festival kicked off with the Amos International Candy Carnival, transforming the Shenzhen Talent Park into a colorful wonderland centered around candy. Attendees enjoyed interactive experiences orchestrated by AMOS and Biobor, complete with performances, character parades, and imaginative installations. Amos Ma, the founder and CEO of Amos Food Group, officially opened the festival, which featured a mesmerizing drone show illuminating the night sky with candy-themed visuals and the powerful message, "Amos brings the sweetness of Shenzhen to the world." This carnival offered consumers and locals a chance to delve into the confectionery realm through taste, play, creativity, and shared enjoyment. Moreover, the initiative aims to establish the festival as a recurring cultural event that unites the candy industry with creativity and community engagement.

Bridging the Future of Candy Industry with Happiness and Health

The World Candy Forum brought together international experts from scientific research, market analytics, the confectionery industry, nutrition, and distribution to reflect on the future of the industry. Central to the discussions were two ongoing consumer needs: happiness and health. Insights from NielsenIQ and Innova Market Insights portrayed the evolution of global market trends and consumer preferences. Noteworthy speakers included Audra Vogler, Vice President of NCSA; Olivier De Salmiech, Vice President of Nutrition for the Asia-Pacific at Kerry; and Nobel Laureate Aaron Ciechanover. Together with other international figures from distribution, intellectual property, and academia, they explored how happiness and well-being will shape the next development phase of the global candy industry.

The forum also introduced the "Double H Global Sweet Value Co-Creation" initiative, aimed at fostering shared value creation within the global confectionery sector. This initiative focuses on promoting heightened product innovation, quality standards, enhanced cooperation within the industry, and sustainable growth. Therefore, Amos solidifies its role as an innovator, extending beyond product creation to encompass shared value generation throughout the international candy ecosystem.

A Vision for Sustainable Innovation and Growth

During the Global Distributor Conference, Amos Ma shared the innovative frameworks and ecosystem model that Amos Food Group developed to ensure long-term sustainable innovation. He introduced five essential methodologies, including six-sensory based innovation, scenario consumption innovation, cross-market and category innovation, artificial intelligence-driven innovation, and functional nutrition innovation. Elaine Wu, Executive Vice President of Amos Food Group, unveiled new products targeting international markets within the creative AMOS candy line and Biobor’s nutritional gummies. Among the exciting offerings were the To-yah Doodle Egg, blending candy with creative play, and ZestPuck, designed to deliver delightful and surprising taste experiences, along with numerous other novel products.

Media personality and host Yang Lan participated, alongside Amos Ma and other industry leaders, in a roundtable discussion focusing on innovation, internationalization, and long-term brand development. The conference also highlighted the company’s global vision for brand growth. With the mantra "Amos Treats the World to Sweets," the brand aims to foster a direct connection with consumers worldwide through distribution, content creators, music, sports, and cultural initiatives, truly embodying its role as a global ambassador of sweetness.

From Shared Sweetness to Social Commitment

Amos's mission as a sweetness ambassador translates into tangible social responsibility efforts. During the festival, Amos announced a collaboration with the Yao Foundation, founded by former NBA star Yao Ming, to launch the "Sweet Ambassadors" program aimed at developing youth basketball. This initiative works to improve access to sports and create growth opportunities for young people from underprivileged rural communities. This commitment forms part of a broader social effort by Amos, focusing on support for children with disabilities and refugee initiatives through product donations. In 2025, the company was honored with the Sino-European Corporate ESG Best Practice Award, recognizing exemplary business practices in environmental, social, and governance dimensions. Collectively, these initiatives enhance the meaning of the phrase "Amos Treats the World to Sweets"—a reminder that sweetness is not only a pleasure to savor but also a value to be shared.

A Sweeter Future Together

From consumer experiences to industry dialogues, new international product launches to brand development and social responsibility projects, the festival highlighted the dual roles that Amos aims to fulfill globally: innovator in the candy industry, continuously redefining products and experiences, and sweetness ambassador, creating opportunities for connection and sharing among people.

Looking forward, Amos will persist in crafting innovations centered around happiness and well-being, strengthening international collaborations while offering consumers and communities worldwide new experiences that unite taste, pleasure, and the joy of sharing.

About Amos Food Group

Founded in 2004, Amos Food Group is an international confectionery company with integrated operations in production, research and development, and brand management, present in over 80 markets worldwide. The company's offerings revolve around themes of happiness and well-being, featuring innovative candies such as Peelerz, 4D Gummies, and TastySounds, in addition to Biobor’s functional gummies. Ranked 48th on the 2026 Global Top 100 Candy Companies list published by Candy Industry, Amos Food Group continues to introduce innovative candy products and experiences in international markets, focusing on providing consumers with enjoyable and meaningful moments.