#Japan #Tokyo #APEX Makeup #POLA #Skin Analysis

APEX Makeup: Embrace Your Natural Beauty

In an exciting development within the cosmetics industry, POLA, a leading beauty company based in Shinagawa, Tokyo, is set to launch its innovative brand, APEX Makeup, on August 1, 2025. This new line emphasizes a personal touch by utilizing a unique blend of video and still image skin analysis, allowing individuals to find products that perfectly match their skin's current condition.

The essence of APEX Makeup lies in its approach to individuality. Rather than covering imperfections, it focuses on enhancing the innate beauty of the skin, thus achieving a natural finish that feels just like wearing your own skin. This is a revolutionary shift that caters to the diverse needs of users, ensuring that even those with different skin concerns can revel in a radiant, clear complexion.

Unique Features of APEX Makeup

The APEX Makeup line is designed to offer a plethora of options tailored specifically to the user’s skin type. Here are some of the standout characteristics:

• - Personalized Formulations: Each product is curated based on individual skin analysis results, recommending the right components for achieving a soft, translucent finish. This not only leads to a flawless look but also makes the beauty experience more enjoyable and cherished.

• - Moisturizing Insight: A unique feature of APEX is the integration of PRO-AP Extract, a proprietary combination of four moisturizing ingredients. These include cassia bark extract, burdock root extract, hydrolyzed rice bran extract, and hydrolyzed green tea leaf extract, which are carefully selected to complement the skin’s status, promising a well-hydrated and nourished finish.

• - Advanced Technology: A cutting-edge Condition Sensor Formula is leveraged in both the UV base and foundation products. For instance, the UV protector incorporates S.S Smooth Polymer that enhances smoothness and soft-focus effects upon sweat absorption, maintaining a long-lasting, smooth appearance. Similarly, the foundation features O.S Clear Powder, which effectively absorbs excess sebum while preserving a translucent finish throughout the day.

Product Range

The APEX Makeup line comprises several products, each designed to cater to diverse skin types:

• - APEX UV Base: This sunscreen and makeup base comes in eight varieties, priced at ¥11,000 (before tax). It boasts high SPF protection (SPF50, PA+++), offering a reliable shield against harmful UV rays.

• - APEX Cream Foundation: Offered in six shades, this cream foundation is also priced at ¥11,000 (before tax) and provides SPF25, PA++ protection, delivering a smooth finish suitable for various skin types.

• - APEX Liquid Foundation: Like its cream counterpart, the liquid foundation comes in six shades, maintaining the same pricing and UV protection levels.

• - APEX Pressed Powder: This face powder is available for ¥6,600 (before tax) and includes a refill option, expanding flexibility in usage.

APEX Makeup aims to spread joy through steadfast choices, promoting a more enjoyable and affectionate experience with one’s skin over time. From beauty directors to specialized cosmetic outlets, APEX will be available at POLA The Beauty across Japan including select stores like Newoman Yokohama and Lumine Omiya.

This significant launch highlights POLA’s commitment to advancing personalized beauty solutions rooted in understanding individual skin characteristics, promising a future where every person can celebrate their natural beauty. Mark your calendars for August 1, 2025, and get ready to explore the blend of science and beauty with APEX Makeup!