#Japan #Tokyo #Harajuku #YOAJUNG #OKUDO DINING&CAFE

A Sweet Arrival: YOAJUNG Lands in Harajuku

The much-loved Korean dessert brand YOAJUNG has made its grand entrance into the trendy district of Harajuku in Tokyo. Nestled inside the OKUDO DINING&CAFE, located at 1-6-4 Jingumae, Shibuya-ku, this popular destination merges delectable treats with a vibrant slice of Korean culture.

An Icon of Frozen Yogurt in Korea

With over 400 outlets across Korea, YOAJUNG has become synonymous with delicious frozen yogurt, allowing customers to create their own unique combinations. The main attraction of YOAJUNG is its homemade yogurt ice that can be customized with an array of toppings like honeycomb, cookies, various fruits, and cereals. This customization option turns a simple dessert into an exciting culinary adventure, perfect for anyone with a sweet tooth or an adventurous palate.

A Multifaceted Dining Experience

OKUDO DINING&CAFE is more than just a place to grab a quick dessert; it’s designed as a multifaceted café that fully immerses visitors in Korean trends and culture. Each floor of the building offers a distinct experience:

• - 1st Floor: The main YOAJUNG shop features a focus on vibrant displays and the plethora of customizable yogurt options. It’s an Instagrammer’s dream, with each creation not only delicious but visually appealing as well.
• - Basement Level (B1): This area provides an exclusive eat-in space dedicated to YOAJUNG. Decked out in bright tones of white and blue, it boasts a lively, pop-inspired design that reflects the playful nature of Korean culture.
• - 2nd Floor: Here, you’ll find a collaborative space with NONGSHIM where visitors can enjoy an interactive ramen bar conceptualized around “Bunsik” (Korean street food). Exclusive menu items prepared via automated cooking machines are available, ensuring a unique taste experience.
• - 3rd Floor: Featuring BARDOT PARIS, a fashion brand inspired by Brigitte Bardot’s iconic lips, this floor offers limited-time sales on fashion items, including lingerie at special prices.
• - Rooftop Terrace: For those wanting to enjoy their treats outdoors, the rooftop terrace seats about ten, making it a perfect spot to unwind.

Picture-Perfect Spots

The Harajuku outlet captivates guests with its pastel-colored interiors and reflective design elements, creating a feast for the eyes as well as the palate. Original designs extend to takeaway cups, spoons, and topping bowls, making them ideal for social media photography. Additionally, the entire building is touted as a hub for Korean culture, inviting people to experience a slice of South Korea right in the heart of Tokyo.

Store Details

• - Store Name: YOAJUNG Harajuku Takeshita Street Store (Located on the 1st and B1F of OKUDO DINING&CAFE)
• - Address: 1-6-4 Jingumae, Shibuya-ku, Tokyo
• - Access: A short 3-minute walk from Harajuku Station (JR) and Meiji-jingu-mae Station (Tokyo Metro)
• - Opening Hours: 10:00 AM to 10:00 PM
• - Closed: Varies by date

Future Plans and Franchise Opportunities

YOAJUNG is set to continue its expansion throughout Japan, with plans for its first store in Japan located at Osaka’s Korean Town opening on July 25, 2025. Subsequent openings include a store in Shin-Okubo on August 26, followed by Omotesando on September 25, and finally, the Harajuku location on October 25 of the same year.

For those interested in becoming a franchisee, inquiries can be directed to the official website’s “Contact Us” page, where potential affiliates can seek further information about joining the YOAJUNG family.

In a world where food experiences and culture collide, YOAJUNG’s Harajuku opening promises not just a treat for the taste buds but also a colorful dive into the rich landscape of Korean aesthetics. Don’t miss out on this sweet sensation!