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Celebrating 125 Years of Firestone: A Journey Through Time and Innovation

Bridgestone Americas is gearing up to celebrate a major milestone: the 125th anniversary of the iconic Firestone brand. This year-long celebration, which begins in August 2025 and continues through August 2026, is a heartfelt tribute to the heritage, innovation, and enduring legacy of Firestone in the tire industry. With a history that reflects pioneering spirit and remarkable achievements, this anniversary promises an array of new product launches and exciting consumer experiences designed to honor the brand’s past while looking forward to the future.

Honoring a Legacy

The year 2025 marks a century and a quarter since Firestone was founded by Harvey S. Firestone in Akron, Ohio. Harvey was a visionary whose belief in delivering quality and value has resonated through the decades. Under his guidance, Firestone broke new ground in the tire industry, innovating products that not only supported the growing automotive world but also enhanced the safety and performance of vehicles.

As part of the anniversary rituals, Bridgestone’s Chief Executive Officer, Scott Damon, emphasized that Harvey's commitment to quality and customer satisfaction is embedded in the company culture today. He stated, "We continuously strive to innovate—improving our customers' lives with our products, services, and solutions—and adapt to the evolving needs of tomorrow."

A Year of Celebrations

Firestone’s 125th anniversary is poised to showcase its dedication to delivering high-quality products and solutions that consumers can fully rely on. The celebrations are expected to encompass various activities, including:

• - New Product Launches: Firestone will unveil several groundbreaking tire solutions tailored for both consumer and commercial segments, set to be released between late 2025 and 2026. This effort underscores the brand's commitment to advancing performance and reliability.
• - Vagabonds Expeditions: A highlight of the anniversary celebration will be a series of curated off-road drives, named after Harvey’s historical adventures with great figures like Thomas Edison and Henry Ford. The first expedition will take place in the stunning, unspoiled terrains of Bighorn National Forest in Wyoming, inviting storytellers to recount the adventures and milestones that define Firestone’s legacy.
• - INDYCAR Racing Engagements: Firestone's deep roots in motorsports will also be on display as the brand celebrates its partnership with INDYCAR during its 125th anniversary year. The brand has been the exclusive tire supplier for INDYCAR for over 26 seasons. This year, activities surrounding the prestigious Indianapolis 500 race will highlight Firestone's historical connection to racing, including their first win at this event back in 1911.
• - Industry Events and Exhibitions: Throughout the year, Firestone will participate in key industry trade shows and exhibitions, offering attendees a unique digital experience showcasing the brand’s history and innovation. One such exhibit, "The Firestone Journey," will feature historical artifacts from the Firestone Archives, one of the oldest corporate collections in the U.S.

A Vision for the Future

Founded on the principle of providing "extra quality and extra value at no extra cost," Firestone has consistently adapted to the changing landscape of the automotive industry. From being a pioneer in the pneumatic tractor tire to leading innovations in tire technology today, the brand has intertwined its identity with the story of American mobility. Following the merger with Bridgestone in 1988, Firestone has solidified its position as one of the world's largest tire and rubber companies, continuing to be a household name within the industry.

As Firestone celebrates 125 years, it does so with pride, recognizing its storied past, its significant contributions to the development of modern transportation, and its unwavering commitment to innovation. The company aims to empower consumers to take life head-on and enjoy the journey ahead. With multiple new product launches and an engaging calendar of events planned throughout the anniversary year, Firestone invites everyone to join in and celebrate this remarkable achievement.

For further information on the 125th anniversary celebrations or to follow the events, visit BridgestoneAmericas.com.

About Bridgestone Americas

Bridgestone Americas, Inc. is headquartered in Nashville, Tennessee, and is a subsidiary of Bridgestone Corporation, a global leader in tires and rubber. With a workforce exceeding 45,000 employees, Bridgestone continues to innovate and provide solutions aimed at achieving safer and more sustainable mobility. The diverse product portfolio is backed by cutting-edge technologies and a commitment to customer satisfaction, reflecting the company’s dedication to improving the way individuals move, live, work, and play.