#USA #Salt Lake City #Health Products #Better Being #Snapdragon Capital

Better Being's New Chapter

In a significant move for the health and wellness industry, Better Being, a leading company in the production of dietary supplements and personal care products, has announced a new strategic transaction that promises to propel its growth forward. On December 16, 2025, it was revealed that Better Being has been acquired by a coalition of global investors spearheaded by Snapdragon Capital Partners, LLC. This acquisition includes financial backing from funds managed by Strategic Value Partners, LLC and its affiliates, collectively known as SVP.

A Transition in Leadership and Ownership

This change in ownership signifies the end of an era, as HGGC, LLC, which held a stake in Better Being for eight years, has exited its investment. Under HGGC's partnership, Better Being has flourished, and the transition to new investors marks an exciting new chapter for the company. Better Being’s CEO, Brian Slobodow, expressed immense gratitude towards HGGC for their support throughout the years while also welcoming the new investors with optimism for the future. Slobodow highlighted that the new financial arrangements secured by management and investors will facilitate additional capital for upcoming acquisitions, broadening the company’s brand portfolio and enhancing its global reach.

A Promising Future Ahead

Better Being has demonstrated impressive performance in recent years, particularly with its flagship brand, Solaray, which has established its presence in over 85 countries worldwide. Mark Grabowski, Managing Partner of Snapdragon, praised the company's management and their execution of a winning strategy, noting their commitment to innovation and quality within the health sector. He remarked that since the firm’s minority investment in Better Being in 2019, their belief in the company's potential has only strengthened.

Furthermore, SVP's Managing Director, Brian Himot, expressed excitement over joining forces with Snapdragon and reiterated confidence in Better Being's vertically integrated business model. He emphasized that the company's commitment to high-quality products will serve its mission well in meeting the evolving needs of consumers.

A Legacy of Innovation and Quality

Founded in 1993 in Park City, Utah, Better Being has positioned itself as a pioneering entity in the natural products sector. The firm manufactures, markets, and distributes a wide range of wellness products, including dietary supplements and personal care items. It operates under various well-known brands such as Solaray®, Zhou Nutrition®, and KAL®, to name a few. Aiming to empower individuals towards healthier lifestyles, Better Being continues to focus on innovation in its product offerings.

Throughout its history, the organization has cultivated a culture that prioritizes respect, accountability, and collaboration, values that are crucial for sustaining long-term partnerships and successful growth strategies. Slobodow noted that the company is deeply committed to maintaining a high ethical standard in its business practices, a commitment that resonates with both consumers and stakeholders alike.

Positive Endorsements and Future Prospects

The transition in leadership and investment has garnered positive feedback from numerous involved parties, including those from HGGC. The company’s evolution and competitive stance in the global market have left a lasting impression, and stakeholders are keen to witness the next steps in Better Being's journey.

William Blair acted as the primary financial advisor for Better Being during this acquisition, while William Hood & Company served as the co-financial advisor. In addition, Kirkland & Ellis LLP provided legal counsel throughout the process.

With a robust financial backing and a commitment to innovation, Better Being is poised to expand further in the health and wellness marketplace. The company remains focused on its mission of inspiring people to lead healthier lives through trustworthy and high-quality natural wellness solutions. For more information, visit Better Being.