Exciting Sampling Event by Akagi Dairy Featuring New Sof’ Ice Cream at COREDO Muromachi!

Akagi Dairy's Sof’ Sampling Event in Tokyo

Akagi Dairy Co., Ltd., based in Fukaya City, Saitama, is thrilled to announce a free sampling event for its new ice cream line, Sof’, taking place on April 11, 2023. The event will be held at the spacious COREDO Muromachi's Great Roof Plaza in Tokyo, where attendees can enjoy a complimentary serving of either Sof’ Hokkaido Milk Vanilla or Sof’ Milk Pudding, with a total of 5,000 servings available.

The event promises a unique experience, with an atmospheric “castle town” setup inspired by the character featured in this year's TV commercials. Alongside the ice cream sampling, the event will be enlivened by the presence of the TV ad’s character, providing an exciting photo opportunity and engaging interaction for visitors.

This initiative aims to offer a refreshing break as temperatures rise, allowing people to experience Sof’ in a delightful setting. It also includes a custom topping station where visitors can create their own signature soft-serve ice cream from six different toppings, including:

- Upper-sama Cookies
- Cocoa Cookies
- Color Sprinkles
- Blueberry Sauce
- Strawberry Sauce
- Caramel Sauce

(Toppings are available on a first-come, first-served basis until supplies last.)

In addition to enjoying sweet treats, numerous fun photo spots will be set up, featuring a giant five-tiered pagoda and face panels to immerse participants in the whimsical world of the TV campaign. This promises to be an enjoyable day filled with memorable experiences!

Here's what you should know about the Sof’ products:

Product Details

- Sof’ Hokkaido Milk Vanilla

- Retail Price: 194 JPY (tax included)
- Type: Ice Cream
- Volume: 150ml
- Calories: 164 kcal
- Availability: Nationwide

- Sof’ Milk Pudding

- Retail Price: 194 JPY (tax included)
- Type: Ice Cream
- Volume: 150ml
- Calories: 165 kcal
- Availability: Nationwide

Event Details

- Distribution Quantity: 5,000 items planned

(4,000 servings of Hokkaido Milk Vanilla and 1,000 servings of Milk Pudding)

- Date & Time: April 11 (Saturday), 10:00 AM – 5:00 PM
- Venue: COREDO Muromachi, Great Roof Plaza

1F, 3-2-1 Muromachi, Chuo-ku, Tokyo, 103-0022

Note: Ice cream will be distributed until supplies last. In case of bad weather, check Akagi Dairy's official X (formerly Twitter), Instagram, or website for any cancellation notices before the event date.

This exciting event is a part of Akagi Dairy's commitment to sharing their corporate message, "Let's Play Together!" and their mission to make ice cream more accessible and enjoyable for everyone.

For updates and details, follow Akagi Dairy on: