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The Future of Home Design: Insights from Better Homes and Gardens

As we approach 2026, the landscape of home buying is evolving. Better Homes and Gardens Real Estate LLC has released its latest report, detailing the design trends that will significantly shape buyer preferences in the coming years. This analysis is based on a consumer study conducted for Better Homes and Gardens, including insights from affiliated agents and industry experts.

Key Trends Defining Buyer Decisions

The report identifies six pivotal design trends driving homebuyers' choices today:

1. The New Style of Starter Homes

Today’s starter homes are not just about being affordable; they are about creating a living space that offers beauty and intentional design. As the average age of first-time homeowners approaches 40, many buyers are prioritizing homes that offer personal charm and aesthetic appeal over sheer size.

2. The Power of Paint Colors

Color is a significant factor influencing buyers—40% of respondents noted that the paint color strongly impacts their first impression of a home. Harmonious, earth-inspired tones are in demand, as buyers seek colors that lend warmth and elevate surroundings, enhancing a property's perceived value.

3. Digital Influences Shape Real Wants

With the rise of social media, buyers are increasingly influenced by digital trends. Must-have features like curated pantries and cozy reading nooks transitioned from online inspiration to real-life desires, affecting home design choices.

4. Reimagining Layouts

Square footage isn’t everything. A staggering 86% of buyers desire layouts that provide flexibility for various activities, showcasing the importance of adaptable design. Homes need to effectively balance space for family, work, and relaxation, enhancing livability beyond mere measurements.

5. The Importance of Craftsmanship

A resurgence in quality craftsmanship is observable, leading buyers to show a preference for artisanal finishes and natural materials. Such attention to detail conveys longevity and aesthetic character, which are qualities buyers are willing to invest in.

6. Curb Appeal Matters More Than Ever

First impressions count, and as nearly half of buyers are deterred by homes lacking initial appeal, today’s curb design trends emphasize simplicity. Integrating native landscapes, natural finishes, and inviting entries fosters a welcoming atmosphere from the outset.

Color of the Year Unveiled

As part of its commitment to design relevance, Better Homes and Gardens has announced the 2026 Interior Color of the Year: Calming Coastal Blue. This soothing shade promotes a sense of tranquility in living spaces. The Exterior Color of the Year: Soft Stone Gray enhances curb appeal with its timeless appeal, effectively complementing natural aesthetics.

These color selections underscore the growing importance of aesthetic in buyer decision-making, providing simple yet effective pathways to elevate a home's value.

Navigating the Evolving Market

Ginger Wilcox, president of Better Homes and Gardens Real Estate LLC, emphasizes how shifting expectations among buyers are reshaping the marketplace. "Homeownership remains a monumental goal, but present-day buyers bring new expectations. High barriers have crafted a discerning generation of buyers, eager for authenticity in their home selection. Our report provides critical insights that can assist sellers and agents in aligning design choices with contemporary buyer preferences."

To delve deeper into these trends, explore the complete 2026 Design Trends Moving Real Estate Report provided by Better Homes and Gardens.

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This report sheds light on the values driving homeownership today and how understanding these preferences can help enhance the market appeal of homes as buyers navigate the complexities of their decisions. The evolving dynamics reflect not only aesthetic desires but a holistic approach to creating spaces that genuinely feel like home.