#United States #Ontario #Southern California #The Inlands #Greater Ontario

Exploring The Inlands: A New Regional Destination in Southern California

On January 15, 2026, a new chapter in California's tourism landscape unfolded with the launch of The Inlands, a regional identity aimed at uniting and promoting one of the state’s most unique travel destinations. The initiative, spearheaded by the Greater Ontario California (GOCAL) in collaboration with Visit California, emphasizes authenticity and the diversity of experiences available in inland Southern California.

The Inlands encompasses four subregions: High Desert, Inland Mountains, West End, and Southern Vineyards. Each area boasts its own distinct personality, intertwined with a collective energy that represents the very essence of Southern California. This initiative aims to foster a sense of pride among the local communities and make the region a compelling option for tourists seeking new discoveries.

A Fresh Identity

Historically referred to as the Inland Empire Rural Region, this rebranding to The Inlands is not merely cosmetic. It reflects the transformation and evolution of the area, shedding light on its diverse agricultural, recreational, and rural experiences. From expansive desert landscapes and vibrant vineyards to bustling mountain towns, The Inlands embodies the daily lives of the residents and their true experiences.

“We’re excited to launch The Inlands,” said Michael Krouse, President and CEO of GOCAL. “This marks years of collaboration among various destinations, all focused on showcasing our region to the world. The Inlands tells a powerful story of our shared identity, celebrating the authentic spirit of inland Southern California.”

Kelsie Woodward, Director of Marketing and Communications at GOCAL, echoed this sentiment. “This rebranding illustrates the progress our region has made,” she stated. “The Inlands invites everyone to embrace our authenticity, encourages tourism, and promotes the rich cultural tapestry we offer.”

Strengthening Community Ties

The launch of The Inlands is just the beginning of a multi-year initiative to boost community engagement and elevate the region’s profile in California’s travel narrative. The aim is to foster pride while encouraging both visitors and locals to explore the wonders of inland Southern California. To stay informed about future events and attractions under The Inlands banner, interested individuals can visit the official website at theinlands.com and follow their social media accounts.

What to Expect from The Inlands

The Inlands promise a multitude of activities for every type of traveler. Whether you're eager to participate in outdoor adventures, relish in family-friendly events, or discover local attractions, there’s something for everyone. Picture fine dining experiences at boutique wineries surrounded by picturesque vineyards or unwinding amidst serene mountain settings. This new regional identity opens up countless opportunities to explore and unwind.

As a part of this effort, GOCAL will highlight diverse stories, landmarks, and cultures that contribute to the overall charm and identity of inland Southern California. By bringing together destinations known for their natural beauty, vibrant dining scenes, and rich history, The Inlands position itself as a fresh and expansive way to experience California beyond the coast.

Greater Ontario California's Mission

GOCAL, the official destination marketing organization for Ontario and Rancho Cucamonga, is committed to promoting the area to both national and international visitors. The organization serves as an invaluable resource for leisure and meeting professionals seeking to book events in these vibrant cities. GOCAL aims to stimulate economic growth through tourism, offering support and tools that ensure successful experiences for visitors.

In conclusion, The Inlands presents a unique opportunity for travelers to engage with the authenticity and diversity of inland Southern California. With its picturesque landscapes, rich agricultural heritage, and a strong sense of community pride, this region is ready to be explored. Get ready to discover the heart of California like never before!

For more information, check out GOCAL's website and stay updated by following them on various social media platforms.