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Extra Life Partners with State Farm for Season 4 of Gamerhood

Extra Life, an initiative from Children's Miracle Network Hospitals, has embarked on an exciting collaboration with State Farm for the fourth season of Gamerhood. This award-winning reality competition brings together the best gamers, entertainers, and streamers, all aiming to raise vital funds and awareness for children's hospitals across the U.S. and Canada. This year, the beloved streamer LuluLuvely will represent Extra Life, adding a familiar face to this impactful event.

Premiere Date and Format

Season 4 of Gamerhood will premiere on August 1, 2025, at 6 PM ET. The show will stream weekly on the official State Farm Twitch and YouTube channels, in addition to being broadcast on the personal channels of competing creators. This dynamic season will showcase notable creators as they face off in a series of thrilling challenges rooted in video gaming and arena-style competitions. Each contestant will compete to support a nonprofit organization meaningful to them, directly tying their performance to a charitable cause. With incentives tied to gameplay, participants can unlock donations ranging from $1,000 to $10,000 for their selected organizations, aiming for a staggering $132,000 in total charitable contributions throughout the show's duration.

Mission and Impact

Jeff Montegut, the National Director of Extra Life, expressed enthusiasm over the partnership, stating, "We’re thrilled to team up with State Farm Gamerhood to rally support for the 170 children's hospitals in our network. This is more than just competition—it’s a celebration of the gaming community's power to make a real difference. Every dollar raised through LuluLuvely’s gameplay will help fund life-saving treatments, breakthrough research, and vital pediatric care for millions of kids who rely on our hospitals every year."

Since its inception in 2008, Extra Life has united gamers of all stripes—streamers, tabletop gamers, and esports competitors—under the mission to "change kids' health, change the future." The program has made a significant impact, raising over $132 million for Children's Miracle Network Hospitals, ensuring that every child receives necessary care, regardless of their family's financial capacity.

The Role of LuluLuvely

LuluLuvely, known for her competitive spirit and deep connection with fans, will spearhead Extra Life's campaign this season. Each episode will introduce viewers to the nonprofits involved, including Extra Life, and offer insights into LuluLuvely’s journey as she competes for a noble cause. “Not only is Gamerhood a fun watch—it’s a purpose-driven show that turns entertainment into real-world impact,” explains Alyson Griffin, Head of Marketing at State Farm. By linking performance on the show to financial support for organizations like Extra Life, it creates an innovative way to engage the audience while fostering community involvement.

Get Involved

Fans are encouraged to engage with the series by tuning in weekly, supporting LuluLuvely, and organizing watch parties. Viewers can participate in the Gamerhood Fantasy League and promote the show on social media with the hashtags #Gamerhood and #ExtraLife. Together, the community can amplify the mission of supporting children’s hospitals at a time when their support is crucial. To help make a difference, everyone can start their fundraising journey by visiting extra-life.org.

About Extra Life

Extra Life mobilizes thousands of gamers around the globe to play games in support of local children's hospitals through Children's Miracle Network Hospitals. Since its foundation, it has raised an impressive $132 million for member hospitals, benefiting children and families in need of critical healthcare services, groundbreaking research, and essential pediatric medical equipment.

About Children's Miracle Network Hospitals

Founded over 40 years ago, Children's Miracle Network Hospitals holds the vision to "Change Kids' Health, Change the Future." Over $9 billion has been raised for 170 children's hospitals, empowering local communities to support their health initiatives. Donations contribute directly to providing life-saving treatments, vital research, and comprehensive healthcare services.

Together, we can truly change kids' health. Join Extra Life and support this vital cause!