#Japan #Takamatsu #Sanuki Udon #QuizKnock #Hanamaru Udon

Discover the Delight of Sanuki Udon at the "Sanuki Udon Quiz Battle"

Hanamaru Udon, headquartered in Takamatsu, Kagawa, has announced an exciting collaboration with the intellectual entertainment group QuizKnock, led by quiz master Takuji Izawa. This event, titled "Sanuki Udon Quiz Battle," is part of Hanamaru’s 25th-anniversary celebrations under the "Oidemai! Sanuki Project." Scheduled for November 23, 2025, from 1:30 PM to 3:30 PM at Aeon Mall Ayagawa, this event offers a unique opportunity to learn about and relish the rich culture and flavors of Sanuki Udon in a fun and engaging manner.

Event Highlights

The Sanuki Udon Quiz Battle promises an interactive learning experience with a series of enjoyable quizzes and a lively talk show featuring notable guests including Takuji Izawa and YouTuber Yagutown, both of whom will discuss the history, culture, and popular menu items of Sanuki Udon. Participants will not only enjoy educational discussions but also have the chance to test their knowledge through a quiz competition utilizing the innovative "Quiz Pitcher" service developed by baton.

With a total capacity of around 2,000 participants — 130 in-person and up to 1,850 online — attendees will tackle five quiz questions focused on Hanamaru Udon and its culinary heritage. Those who take part will receive a discount coupon for their favorite udon dish at Hanamaru Udon stores, while the top three competitors will have a chance to compete in the final round against the Izawa and Yagutown team for exciting prizes. Winning participants can even unlock a year's supply of tempura at any Hanamaru Udon outlet, a truly delectable reward!

Participation Details

To qualify for participation, attendees must dine at Hanamaru Udon locations between November 13 and 22, 2025, to receive a special event ticket with a QR code for online viewing or participation. The event participation is free, making it accessible to both local and online communities eager to learn about this beloved noodle dish while enjoying significant discounts on their meals.

Event Logistics

• - Date: November 23, 2025
• - Time: 1:30 PM – 3:30 PM (Doors open at 1:00 PM)
• - Location: Aeon Mall Ayagawa, 1st floor Green Court, 822-1 Kayabara, Ayagawa-cho, Kagawa.
• - Participation Fee: Free
• - Eligibility: Open to anyone who dined at Hanamaru Udon during the specified period.

Benefits for Participants

Everyone who participates in the quiz will receive a ¥100 discount on their next bowl of udon, enhancing their culinary experience. In the physical quiz round, the top finishers will earn the chance to compete against the quiz master and YouTuber, further enriching the event's stakes with the prospect of winning fabulous prizes.

About the Oidemai! Sanuki Project

This initiative underlines Hanamaru Udon's commitment to showcase the unique flavors of Kagawa through innovative product development while enhancing local culinary culture. The company aims to revitalize interest in Sanuki Udon, reinforcing its historical significance while continuing its dynamic evolution to cater to diverse culinary preferences.

This project represents a robust effort to promote the flavors of Kagawa and educate a broader audience about the charm and diversity of Sanuki Udon. As the event draws near, excitement builds around this fusion of food, fun, and learning, inviting everyone from enthusiastic locals to curious online participants to join in on this extraordinary culinary experience.

For further details, visit the official website for updates and participate in this delectable adventure!