California Regional MLS Partners with Rayse
In a significant advancement for real estate professionals, California Regional MLS (CRMLS) has announced its partnership with Rayse, a dynamic platform aimed at fostering transparency in real estate transactions. This collaboration allows all CRMLS agent users to access Rayse at no cost, directly through their MLS dashboard.
A Revolutionary Tool for Agents
Rayse initially gained traction as a tool primarily used by agents representing buyers. However, due to overwhelming demand and a commitment to improving client engagement, it has evolved into a comprehensive platform that supports agents working with sellers as well. This evolution aligns seamlessly with CRMLS’s own initiative, termed the Value of Representation, which empowers agents to communicate the unique value they offer throughout the real estate transaction process.
Rayse stands out in its ability to track agent productivity from the very first meeting with the client up until closing. Features such as timelines, key milestones, and a detailed account of the extensive hours agents dedicate to their work are all meticulously documented by Rayse. This platform intricately unveils the rigorous work and unique contributions agents offer, such as overseeing inspections, negotiating favorable terms, and handling complex paperwork—all pivotal in facilitating smooth transactions.
The Impact of Transparency
Research conducted by Rayse underscores the importance of transparency in enhancing perceived agent value. Notably, while 46% of clients mistakenly believe their agent only dedicates about 15 hours to a transaction, the average time spent is actually around 87 hours. This misconception highlights a substantial gap in client-agent communication. Furthermore, the findings reveal that 96% of clients desire real-time updates on their agent's activities, and over 64% would be willing to pay more for services when given a clear view of the efforts involved.
These statistics illustrate a transformative opportunity for agents who adopt Rayse, as the tool actively bridges the information gap, allowing clients to witness firsthand the diligent work their agents perform on their behalf.
Voices from the Leadership
Art Carter, the CEO of CRMLS, expressed excitement regarding their collaboration with Rayse, emphasizing how the tool resonates strongly with agents and clients alike. He stated, “The need for agents to convey their value is obvious to everyone, and Rayse is one of the most in-depth solutions to showcase an agent’s hard work.” Carter further articulated CRMLS’s commitment to enhancing transparency in real estate, a principle that Rayse consistently supports.
James Dwiggins, co-CEO of Rayse, echoed Carter’s sentiments, expressing pride in partnering with such a prominent organization as CRMLS. He indicated that Rayse was designed to assist agents in reinforcing their value, especially in a market increasingly defined by transparency and trust. For agents utilizing CRMLS, Rayse is not merely a tool but a pivotal asset that enhances their competitive edge by allowing clients to see the extensive work being done behind the scenes.
Conclusion
In conclusion, the availability of Rayse to CRMLS users represents a landmark moment in the real estate realm, aiming to redefine how agents communicate their value to clients while simultaneously enhancing the level of transparency within the industry. As this partnership rolls out, it promises to empower agents to engage clients more effectively, ensuring that the dedication and expertise they bring to every transaction are not only recognized but appreciated.
For further information about CRMLS and its offerings, interested parties can visit
CRMLS Official Site. Rayse, as an innovator in real estate transparency, continues to serve agents across the country, solidifying its place in the industry’s future.