#Japan #Kanazawa #Crasco #DO IDEA AWARDS #Innovation Culture

Crasco's DO IDEA AWARDS: A Catalyst for Growth and Transformation

Crasco has elevated its internal culture with the DO IDEA AWARDS, moving beyond a mere office event to establish it as a crucial component of its operational framework, known as the “Future Growth OS.” This initiative has proven instrumental in catalyzing innovation and enhancing customer service. In the fiscal year 2025, Crasco has successfully implemented 213 employee-generated ideas, leading to a significant revenue increase of 2.05 billion yen, a cost reduction of 13.12 million yen, and an impressive 4,478 hours of improved operational efficiency. The time and resources saved through these enhancements have been wholly reinvested back into customer services, exemplifying Crasco’s commitment to client satisfaction and growth.

Notably, young employees who were only in their second and third years of service won the top awards in this year’s program. This highlights Crasco's culture that values and empowers all employees, regardless of their tenure or position. The company fosters an environment where every staff member can contribute to improvements, embodying Crasco's forward-thinking brand that thrives on innovation.

The Core Value of DO IDEA AWARDS

Fostering a Culture of Improvement for Clients

At the heart of this initiative is a system that encourages every employee to consider, “How can we delight our customers more?” and to act on those thoughts. This results in individual efforts that collectively enhance organizational strength, simultaneously improving service quality and productivity.

Crasco has embraced AI as a central element in its operations, championing the slogan “AI in Everything.” This year, 70% of the submitted ideas revolved around AI improvements, particularly in areas such as rent assessment and virtual property tours, speeding up the enhancement of customer value through technology.

The Stories Behind the Numbers

The time saved from operational efficiencies has been strategically redirected towards attentive customer consultations, swift support responses, and the development of new services. Cost reductions bolster price competitiveness while fueling technological investments aimed at providing better value for clients. The revenue growth is a testament to the trust Crasco has garnered from customers, further supporting the expansion of the business and investment in employee training.

Transformative Customer-Centric Innovations

Crasco’s collective staff has made immense efforts with impactful ideas that reflect customer needs:

• - Protecting Lives: Communicating the true value of life-saving fire extinguishers, transforming the concept of “transmission” into “protection.”
• - Realizing Customer Desires: Innovating service delivery to capture customer sentiments, moving from merely “listening” to “fulfilling.”
• - Building Reassurance: Establishing a follow-up system that transforms customer “worries” into “comfort” throughout their lifetime.
• - Enhancing Convenience: Developing services that ease transitions into new living environments, turning “inconvenience” into “convenience.”

These initiatives aim to protect clients’ lives and assets while delivering experiences that exceed expectations.

Future Outlook: Adapting to Japan’s Declining Population

With Japan facing challenges related to a declining population, companies are urged to possess the capacity for continuous adaptation. Crasco is positioning itself to nurture innovations that enrich the futures of its customers, all while leveraging the DO IDEA culture and AI. Furthermore, Crasco intends to share the expertise gained from this award program with real estate firms nationwide, thus contributing to the overall advancement of the industry. Crasco continues its journey to fulfill its vision of “Increasing the number of people who enjoy life worldwide” by constantly striving to improve the quality of life for its clients.