#United States #Los Angeles #Paris Baguette #Heung-min Son #LAFC

Paris Baguette Forms Partnership with LAFC

In an innovative move, Paris Baguette, a prominent Korean food manufacturer, has announced a partnership with the Los Angeles Football Club (LAFC), making waves in the culinary and sports industries alike. Starting in 2026, both Paris Baguette enthusiasts and LAFC fans will have the opportunity to explore a range of products inspired by the famed "Heung-Bu Duo" consisting of Son Heung-Min and Denis Bouanga.

A Historic Collaboration

This partnership marks the first collaboration of its kind between a Korean food and beverage company and an American sports team, highlighting the increasing global interconnectivity between pop culture and sports. Paris Baguette's prior collaborations with Paris Saint-Germain and Tottenham Hotspur demonstrated their commitment to merging culinary experiences with sports fandom. This time, they aim to captivate the LAFC fan base through the unique interplay of savory bakery products and sports culture.

Exciting New Offerings

The collaboration will kick off with themed baked goods and merchandise that resonate with the spirit of LAFC. These offerings are designed not just to satiate hunger but also to enhance the overall game-day experience. Planned customer engagement events like meet-and-greets and ticket giveaways will further intertwine the community's passion for both football and food.

Jin Soo Hur, Vice Chairman of Paris Baguette, expressed his enthusiasm, stating, "Sports serve as a powerful medium that connects fans around the world. Through our partnership with LAFC, we want to provide special moments and delightful experiences surrounding our bread."

Meanwhile, Larry Freedman, Co-President of LAFC, shared excitement for this partnership, emphasizing Paris Baguette's global reputation for quality. He noted, "Together, we will unite people through the beauty of football and exceptional food."

Expanding Global Reach

Founded in 2018, LAFC has gathered star players such as Son Heung-Min, known for his remarkable skills, Denis Bouanga, and Hugo Lloris. The recent acquisition of Son has intensified the club's international appeal, significantly growing its fan base in Korea and beyond.

Recognizing the vast opportunity present within this partnership, Paris Baguette aims to extend its reach to global sports fans. By creating club-specific products, hosting engagement initiatives, and utilizing stadium advertising, the bakery chain looks to capitalize on the unique synergy between sports fans and food lovers.

Innovative campaigns, such as Korean-language LED messages at PSG home matches, have already garnered Paris Baguette accolades, including the "Marketer of the Year Award" from the Korea Advertisers Association. Moreover, their coffee is served in Tottenham Hotspur's stadium, further solidifying their commitment to international partnerships.

Vision for the Future

With over 4,100 locations worldwide, including around 3,400 in Korea and approximately 700 spread across 15 countries, Paris Baguette is actively expanding its North American presence. The company has set an ambitious target of reaching 1,000 locations by 2030, further underscored by plans to establish a local production facility in Texas.

This new venture with LAFC promises to deepen the cultural connections among sports enthusiasts while offering delicious products that enhance the fan experience. As this partnership unfolds, the intersection of sports and culinary arts will produce exciting and memorable moments for fans of both Paris Baguette and LAFC alike.