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Bridgestone Turanza Prestige: The New Standard in Grand Touring Tires

In a significant advancement for drivers of premium sedans and crossovers, Bridgestone Americas has unveiled its latest innovation: the Turanza Prestige tire. This new product exemplifies the incorporation of state-of-the-art ENLITEN™ Technology, promising a unique blend of ride comfort, precision, and superior wet-weather capabilities while maintaining fuel efficiency.

Launched on February 26, 2025, the Turanza Prestige is tailored precisely for the discerning driver who demands nothing less than excellence. Bridgestone has designed this tire to deliver an exceptionally quiet ride that feels both responsive and composed, reinforcing the brand's reputation for quality in the grand touring tire segment. Among its outstanding features is a remarkable 70,000-mile limited warranty, ensuring peace of mind and longevity for consumers.

The Turanza Prestige stands out for its pioneering tread design, which is deeper than its predecessors, specifically aimed at enhancing performance in wet conditions. Testing results indicate this tire excels with a 44% improvement in wear life compared to the previously celebrated Turanza QuietTrack tire, and a 13% edge over the Pirelli P7AS Plus 3 tire, a major competitor in the market. This achievement reflects Bridgestone's commitment to quality and innovation.

Today's drivers place a high premium on safety, especially during adverse weather conditions. The Turanza Prestige addresses this need with enhanced wet braking capabilities, demonstrating a 7% improvement versus its nearest rival in head-to-head assessments. This performance is coupled with features such as additional shoulder sipes and wider center ribs that work together to minimize road vibrations, ensuring that the contact with the road is smooth and consistent.

Notably, the tire's aesthetic appeal is equally impressive, featuring high-contrast sidewall design elements and a distinct off-shoulder configuration that complement luxury vehicles aesthetically. Available in 18 different fitments with various speed ratings, the Turanza Prestige can confidently fit vehicles such as the Alfa Romeo Stelvio, Audi A7, BMW X5 and X7, as well as the elite Mercedes-Benz S-Class.

Additionally, Bridgestone continues to prioritize sustainability in its manufacturing processes. The new tread compound in the Turanza Prestige utilizes a proprietary PeakLife™ polymer made with soybean oil. This strategic move not only enhances performance by reducing rubber viscosity during mixing but also underscores Bridgestone's commitment to ecological responsibility by reducing dependency on petroleum-based materials.

Dale Harrigle, Chief Engineer for Consumer Replacement Tire Development at Bridgestone Americas, stated, “Our all-new flagship tire, Turanza Prestige, is designed to deliver exceptional ride comfort, noise reduction, and extended wear life for the most luxurious sedans and crossovers available.” This tire is a testament to Bridgestone's ongoing commitment to innovation while aligning with their Bridgestone E8 Commitment, which emphasizes values such as Energy, Ecology, and Efficiency.

The new Bridgestone Turanza Prestige is set to hit the market on March 1, 2025. Whether you’re navigating through rain-soaked roads or plush highways, this latest offering from Bridgestone sets a new benchmark in tire technology, marrying impeccable performance with long-lived durability. As demand for high-quality automotive products continues to grow, the Turanza Prestige is poised to lead the way in luxury tire performance, ensuring drivers have the ultimate experience behind the wheel.

In conclusion, the Bridgestone Turanza Prestige redefines grand touring excellence and stands as a testimony to the brand’s pioneering spirit and commitment to both drivers and the environment. With its advanced engineering and high performance, this tire is not just a product but a vital component for any discerning driver’s vehicle.