Dr. Althea, Celebrated K-Beauty Brand, Launches Nationwide at Ulta Beauty

Dr. Althea Expands Footprint in the U.S. with Ulta Beauty

Dr. Althea, a prominent name in the K-Beauty landscape, is taking bold steps in the American market by launching its product line at Ulta Beauty stores across the nation. Known for its viral skincare remedy, the 345 Relief Cream, this brand is gaining traction among a diverse consumer base eager for effective skincare solutions.

The initiative kicked off in early September 2025 with a successful online debut on Ulta.com, which set the stage for its physical launch in 109 Ulta locations starting October 26, 2025. The company has ambitious plans to reach a total of 1,350 stores by February 2026, highlighting its determination to meet the increasing demand for high-quality Korean skincare products.

Evelyn Lee, the founder of Dr. Althea, expressed her enthusiasm: "From the beginning, we aimed to simplify the sophisticated world of Korean skincare into approachable and effective formulas. By partnering with Ulta Beauty, we can introduce our gentle yet clinically robust products to a wider audience, empowering them to embrace innovative skincare that feels effortless."

Among the celebrated products now available in Ulta stores are the 345 Relief Cream, Vitamin C Boosting Serum, and Pure Grinding Cleansing Balm. These formulations not only align with modern beauty trends but also integrate gentle botanicals with scientific precision, addressing the needs of sensitive skin. The brand’s success has been largely attributed to its commitment to clean, vegan formulations, ideal for those seeking mindful beauty options.

The popularity of Dr. Althea has skyrocketed in North America, marked by a staggering sales growth of 1,415% since its expansion began in 2023. This is due, in large part, to the staggering success of its flagship product, the 345 Relief Cream, which has sold over 15 million units globally. Such figures establish Dr. Althea as a powerhouse in the K-Beauty industry, celebrated not just for efficacy, but for a philosophy that resonates with consumers’ desires for gentleness in skincare.

The launch at Ulta is a decisive milestone in Dr. Althea's journey as it continues to garner acclaim from skincare enthusiasts around the world. Consumers can now access Dr. Althea's carefully crafted formulas, thanks to Ulta Beauty's reputation for offering only the best skincare brands.

Moreover, with ongoing global expansion and rising consumer awareness regarding the efficacy of K-Beauty, Dr. Althea is redefining industry standards for clean, vegan skincare. The brand has also gained recognition on platforms like Marie Claire's Skin Awards and the Who What Wear's Next in Beauty Awards, further validating its position as a leader in the industry.

For those eager to explore Dr. Althea’s offerings, products are readily available in select Ulta Beauty stores and online, complete with exclusive options available on Ulta.com. To learn more about this innovative brand and discover its full range of products, visit www.DoctorAltheaGlobal.com and follow @dr.altheaglobal on Instagram and TikTok.

The future looks bright for Dr. Althea as it continues to blend artistry with dermatological expertise, ensuring that effective skincare is within everyone’s reach.