Vertical Videos Impact
2025-06-20 02:24:23

Transforming Purchases Through Vertical Videos: Explore Instagram and TikTok Strategies

Transforming Purchases Through Vertical Videos



In recent years, the landscape of social media marketing has significantly shifted, especially with the rise of vertical videos on platforms like Instagram and TikTok. Scheduled for July 2, 2025, studio15, a production and advertisement agency specializing in short-form video content, in collaboration with CREAVE, will host a seminar titled "Transforming Purchases Through Vertical Videos: Unveiling Instagram and TikTok's Latest Trends and Strategies".

This seminar aims to provide companies ranging from small businesses to enterprises with insightful strategies to maximize sales through social media. With short videos becoming an integral part of digital marketing, attendees will learn effective ways to utilize these platforms and understand the latest industry trends.

Seminar Overview


The seminar will delve into a variety of key topics, including:
  • - The latest trends associated with TikTok and Instagram.
  • - Practical examples showcasing successful vertical video strategies.
  • - Tailored approaches for each platform to optimize impact.
  • - Hands-on strategies based on real-life success stories.

This event is highly recommended for those interested in:
  • - Boosting purchase efficiency through enhanced social media utilization.
  • - Learning from tangible success stories to implement in their own marketing strategies.
  • - Understanding the distinctive traits and marketing trends unique to each social media platform.

Featured Speakers


Takahiro Abe


President, Studio15 Inc. / Sales Team
Takahiro Abe transitioned from a successful career at Google, where he focused on new advertising opportunities for regional consumer goods and the music industry. From 2014 to 2025, he played a vital role at THECOO, a public company, where he helped launch the gaming live-streaming production "Studio Coup" and contributed to numerous marketing projects centered around events. Since joining studio15 in June 2025, he has been emphasizing the marketing potential of TikTok. Interestingly, he is also a former member of a Visual Kei band.

Natsumi Hoshi


Sales Operations Section / Inside Sales, CREAVE
Starting her career at Gurunavi, she gained experience in sales and was instrumental in establishing the Inside Sales department. During her time at Celebrix, she led the Inside Sales team to success. Currently, at CREAVE, she continues her journey of creating a happy experience for customers and the company through effective Inside Sales strategies.

Event Details


  • - Date: July 2, 2025 (Wednesday) 12:00 PM - 1:00 PM
  • - Format: Online via Zoom
  • - Cost: Free
  • - Registration Link: Register Here

TikTok Shop Support Service


In addition to the seminar, studio15 has launched a new TikTok Shop support service as of May 2025 to assist brands in leveraging TikTok for new sales channels. Interested businesses can find more information about this service here.

Overview of CREAVE


CREAVE is a professional team dedicated to SNS marketing and creative support, operating under the mission to create a world where "connectedness can be felt." With collaborations reaching over 350,000 creators and assistance provided to more than 300 companies, their expertise spans widely across cosmetics, food, interior design, and consumer electronics.
  • - Company Name: CREAVE Co., Ltd.
  • - Location: 2-5-3 Hirakawa-cho, Chiyoda-ku, Tokyo
  • - Services: SNS consulting, creator marketing, stock photo services
  • - Website: CREAVE Website

Overview of studio15


Established in January 2019, studio15 focuses primarily on short-form video production centered around TikTok. With a growing number of affiliated creators and a total follower count of approximately 140 million across various social media platforms, they have significantly supported over 300 companies in their TikTok promotional campaigns. In 2023 alone, they successfully handled over 600 short video projects. Their original short drama, "Dramalike," has garnered over 400 million views, showcasing their ability to connect with Generation Z and create impactful content.

  • - Location: 1-1 Sakuragaoka-cho, Shibuya-ku, Tokyo
  • - Website: studio15 Website
  • - Establishment: January 23, 2019
  • - CEO: Takuma Iwasa
  • - Parent Company: Ceres, Inc. (listed on Tokyo Stock Exchange) Ceres Website


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