#Japan #Tokyo #Outbrain #Sankei Digital #Teads

Outbrain and Sankei Digital: A Renewed Commitment to Excellence

Outbrain Inc., known for its innovative recommendation advertising, has recently announced the renewal of their strategic partnership with Sankei Digital, the operator behind major media outlets such as "Sankei News," "Sanspo," and "iza." This partnership marks a significant commitment as it unveils plans for a long-term collaboration intended to enhance user engagement and advertising strategies. Since joining forces in 2015, Outbrain has been a premium publisher partner for Sankei Digital, launching interactive recommendation widgets to engage audiences more effectively and deliver tailored advertising content.

The historical partnership now transitions into a five-year contract, a first in Japan, as both entities aim to harness their collective strengths in the digital media landscape. This collaboration promises to not only bolster the quantity and quality of reachable audiences but also contribute to revenue growth for the Sankei Newspaper Group as it enhances site traffic.

Understanding the Media Outlets Involved

Sankei News

Operating as the online version of the prestigious national newspaper "Sankei Shimbun," Sankei News is characterized by its engaging content such as "Sankei Premium" and features designed to deepen reader loyalty. Its focus is on delivering breaking news and in-depth analysis to keep its audience informed and engaged.

Sanspo

Sanspo, an extension of the Sankei Shimbun's sports newspaper, brings a comprehensive digital platform featuring a wide range of sports news—from professional baseball and soccer to horse racing and rugby. It also delves into entertainment and societal issues, appealing to a diverse demographic of sports enthusiasts and information seekers aged 30 to 50.

iza

Specializing in lifestyle content, iza distinguishes itself with original articles that cover trending news, sports, and exclusive insights unique to Sankei Digital. It focuses on enhancing readers' lifestyles with articles that resonate across various interests and topics.

As a notable addition to Sankei Digital’s portfolio, zakzak has undergone a transformation. Relaunched as "zakⅡ" in March 2024, this news platform will continue its legacy, introducing a broader array of entertainment information from a unique perspective.

Comments from Key Figures

Tatsushi Doi, President of Sankei Digital, expressed pride in renewing their partnership with Teads, emphasizing the importance of this strategic relationship in navigating the challenges facing news sites today. He underlines the strong eight-year foundation they've built with Outbrain, which has become integral to their advertising strategy.

Yukihiko Imamura, Managing Director of Teads North East Asia, also shared his enthusiasm for continuing this almost decade-long partnership. He acknowledged the relationship not just as a strategic alliance but as a valuable partnership contributing to monetization efforts within Sankei Digital’s platforms.

About Sankei Digital

Founded in November 2005, Sankei Digital manages various web platforms associated with the Sankei Shimbun as well as original content. With operations spanning web management, gaming consulting, and eCommerce, they showcase a broad business portfolio. (URL: sankei-digital.co.jp)

Summary of Partner Media

1. Sankei News: Provides timely reports and expert analyses from seasoned journalists. (URL: sankei.com)
2. Sanspo: A dynamic platform for sports and entertainment, offering unique insights and articles penned by its knowledgeable reporters. (URL: sanspo.com)
3. iza: A comprehensive site for trending news, covering a wide array of topics to enrich reader experiences. (URL: iza.ne.jp)

About Teads

Teads was formed from the merger of Outbrain Inc. and Teads S.A., which was finalized on February 3, 2025. This newly branded entity operates as a performance-driven omnichannel platform that facilitates full-funnel advertising with premium media globally. They focus on maximizing the value of media investments through advanced advertising technologies. With a direct collaboration with over 10,000 publishers and 20,000 advertisers worldwide, Teads is one of the largest advertising platforms today.

For more information on Teads, visit thenewteads.com.

For inquiries in Japan, you can contact the Outbrain Japan Publishing Team at [email protected] or call 03-6206-6920.