Kokomora Card Loan Survey
2025-04-15 06:34:27

Insights from Kokomora's Survey on Card Loan Preferences in Japan Revealed

Examination of Card Loan Usage in Japan through Kokomora’s Survey



Kokomora, a leading platform for user-related information, has released a detailed survey focusing on the utilization of card loans in Japan. The survey's findings offer a deep dive into users' preferences, behaviors, and concerns regarding their borrowing practices. Conducted in March 2025, the survey included 165 participants, predominantly male, aged between 20 and 40.

Key Findings from the Survey



The survey unveiled that the top three card loan providers in Japan are Acom, Promise, and Rakuten Bank’s Super Loan, making up a significant portion of the user base. Interestingly, the majority of borrowers—approximately 54%—reported using only one card loan service, while 22% have resorted to two services, and 12% utilized up to three different providers. This indicates a trend toward simplicity and limited borrowing among most users.

When selecting a card loan, respondents emphasized the importance of lower interest rates and fees, speedy approval and disbursement, and the convenience of borrowing and repayment processes. This reflects a clear preference for manageable debt and accessibility within the borrowing experience.

Additional Insights into Borrower Privacy



On the topic of verification processes, over 30% of participants indicated that lenders typically conduct identity verification via phone calls to their homes or workplaces. However, an intriguing 18% reported that they did not experience any form of verification at all, raising questions about the consistency of such practices among lenders.

Furthermore, a notable 63% of respondents claimed that their card loan use has remained undisclosed to those around them. This statistic highlights a significant focus on privacy, with many borrowers prioritizing discretion when taking out loans.

Demographic Breakdown



Age Distribution


Participants were primarily in their 20s and 30s, with 35.76% of users first applying for a loan in their 20s and another 30.91% starting in their 30s. This trend suggests that younger individuals in Japan are increasingly utilizing card loans as a financial resource.

Borrowing Processes and Preferences


The average time for loan approval varied, with most users reporting a waiting period of within 30 minutes. Notably, many participants highlighted the importance of fast processing times. When asked about the purposes for which they borrow, responses varied, with significant mentions for entertainment costs (32.12%), living expenses (20.61%), and socializing costs (19.39%). This variety speaks to the diverse spending habits of those who rely on card loans.

Why Card Loans Matter


Kokomora's survey sheds light on the evolving landscape of borrowing in Japan, with preferences leaning toward well-known providers that offer transparency, efficiency, and privacy. This evidence not only assists lenders in refining their services but also educates potential borrowers on what to expect in their loan journey.

Ultimately, as borrowing becomes more commonplace, these insights play a crucial role in helping users make informed decisions and navigate their financial options more effectively. Kokomora’s commitment to empowering consumers with knowledge resonates throughout this survey and reflects their mission to cover all aspects of user life.

About Kokomora


Kokomora’s mission is rooted in providing comprehensive information about various products and services that affect daily life. As part of their commitment to user empowerment, they strive to facilitate better choices for consumers through their thorough research and findings.

For additional information and to explore the survey in detail, please visit Kokomora's official site.


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Topics Consumer Products & Retail)

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