#USA #New York #Veeva #ACTO #CxZone

Introduction

In an era where presence and effective communication are crucial, ACTO has unveiled its newest offering, CxZone—a groundbreaking AI-driven roleplay solution specifically designed for pharmaceutical professionals. This innovative platform integrates seamlessly with Veeva PromoMats and MedComms, ensuring that users have access to the most current training materials and guidelines.

Purpose of CxZone

CxZone aims to elevate customer experience (CX) by enabling field teams to refine their clinical conversations in a flexible and dynamic training environment. Unlike traditional training programs, CxZone provides a platform for on-demand practice, allowing representatives to engage in realistic roleplay scenarios. This feature ensures that users can rehearse their messaging and clinical understandings at their convenience, without the fear of judgment.

Key Features

1. AI-Simulated Roleplay: CxZone employs advanced AI to create lifelike simulations that mimic real-world interactions with healthcare professionals (HCPs). This empowers pharmaceutical representatives to practice clinical discussions and product messaging effectively.

2. Instant Feedback Mechanism: The platform is designed to provide immediate feedback aligned with a company’s unique sales processes. This feature facilitates continuous learning and skill enhancement, enabling representatives to adapt quickly to feedback.

3. Customizable Scenarios: Training scenarios are automatically synchronized with the latest content from Veeva, ensuring that all information is up-to-date and relevant. This integration allows users to practice with materials that reflect their actual sales environment, including promotional content, clinical study reports, and scientific articles.

4. Empathetic AI Technology: CxZone is built on ACTO's proprietary Empathetic AI engine, which ensures simulated interactions feel personal and realistic. Field professionals can create avatars that reflect their target HCPs, enhancing the relevance of training.

5. Digital Twins with My HCP Feature: Soon to be launched, the My HCP feature allows users to simulate conversations with digital twins of their real clients. By integrating unique data about HCP behaviors and affiliations, users can practice in scenarios that mirror their actual interactions.

Industry Impact

According to industry leaders like Sheryl Bisson from Johnson & Johnson Vision, CxZone is a transformational tool that enhances the confidence and clinical skills of representatives. By offering a platform that reflects the dynamic nature of real clinical conversations, CxZone not only improves individual performance but also helps to foster trust in engagements with HCPs.

Compliance and Security

ACTO ensures that CxZone meets the highest standards of compliance by adhering to FDA regulations and holding a SOC 2 Type II certification. This commitment to security guarantees that all data handled through the platform is secure, helping organizations maintain compliance while focusing on their training needs.

Conclusion

As CxZone becomes available to life sciences companies seeking to enhance their customer experience and optimize sales performance, it represents a significant advance in training methodologies within the pharmaceutical sector. For more information on how CxZone can transform your team's training experience, visit ACTO's website. Stay updated on further announcements and developments by following ACTO on LinkedIn.

About ACTO

ACTO stands as a leader in intelligent field excellence (IFE) for life sciences, blending human intelligence with empathetic AI. The platform empowers commercial, medical, market access, and marketing teams to improve customer engagement and brand performance. With its robust compliance measures, ACTO is a trusted partner for organizations aiming to excel in educating and engaging healthcare professionals.