#Japan #Tokyo #Meiji #Nama no Toki #Chocolate alternative

A New Era in Treats: 'Nama no Toki Shittori Milk'

On May 13, 2025, Meiji Co., Ltd. will launch a remarkable confectionery product called 'Nama no Toki Shittori Milk' in the Kanto-Koshin'etsu region. This innovative treat, leveraging Meiji's unique patented manufacturing technique known as 'Nama Neri Seihou,' is set to redefine what we consider chocolate.

What Makes 'Nama no Toki Shittori Milk' Different?

Unlike conventional chocolate that combines ingredients through mixing, Meiji's 'Nama Neri Seihou' method involves meticulously kneading cocoa and milk together with great force, resulting in an incredibly rich and moist texture. 'Nama no Toki Shittori Milk' features a moisture content that positions it in a previously unexplored territory on the spectrum between traditional chocolate (less than 3% moisture) and soft chocolate (over 10% moisture).

This groundbreaking moisture level gives rise to a new category of confectionery that can technically not be classified as chocolate, thus bearing the label 'sweet.' The product's distinguishing feature lies in its captivatingly soft, moist, and dense flavor that promises a delightful experience unlike any other.

Shelf Stability and Longevity

A notable advantage of the 'Nama no Toki Shittori Milk' is its ability to be stored at room temperature (up to 28°C) and its impressive shelf life of 10 months. This long-lasting quality makes it a convenient choice for consumers looking for indulgent treats without the worry of spoilage. Moreover, the product is crafted without the inclusion of alcohol, which is often used in the making of soft chocolate, making it suitable for a broader audience.

A Sweet Contribution to Your Well-being

With the introduction of this innovative product, Meiji aims to expand the world of deliciousness and joy while contributing positively to its customers' healthy lifestyles. The 'Nama Neri Seihou' technique is a testament to Meiji's commitment to quality and creativity in the confectionery space, aligning with modern consumer preferences for unique, high-quality snacks. Through 'Nama no Toki Shittori Milk,' Meiji introduces a new paradigm in how we perceive chocolate and sweets.

Availability

For those eager to try this exciting new treat, 'Nama no Toki Shittori Milk' will be available beginning May 13, 2025, exclusively in the Kanto-Koshin'etsu region, including Tokyo, Kanagawa, Saitama, Chiba, Ibaraki, Yamanashi, Tochigi, Gunma, Niigata, and Nagano. Don’t miss this opportunity to experience a snack revolution!

In summary, 'Nama no Toki Shittori Milk' isn't just another chocolate; it is a bold venture into creating a product that challenges the conventional norms of confectionery. If you're in the Kanto-Koshin'etsu region when it launches, be sure to treat yourself to this unique and indulgent experience that promises to delight your taste buds and redefine your definition of chocolate.