Achieving 10 Million Yen Monthly Revenue in Just One Year: A Tempura Shop's Success Model in Asakusa
In just one year since its opening, Tempura Asakusa SAKURA has achieved impressive monthly sales of over 10 million yen. This small ten-seat restaurant, located in the heart of Asakusa, has become a shining model of success by capturing the essence of inbound demand and offering a unique dining experience. Founded by Exvalue Co., Ltd. and led by Yuya Ichikawa, this establishment showcases how to adapt to diverse culinary cultures while delivering high customer satisfaction.
With the swift recovery of international tourism in Japan following the COVID-19 pandemic, officials expect inbound tourist numbers to reach approximately 35 million by 2024, surpassing pre-pandemic levels. Asakusa, with famous attractions such as Senso-ji Temple and Kaminarimon, remains a top destination for foreign visitors, presenting a prime opportunity for restaurants to cater to this demographic. Capturing inbound demand is now a significant challenge for domestic eateries, yet it represents a pivotal business opportunity for new entrants in key tourist areas like Asakusa.
Tempura Asakusa SAKURA opened in April 2024 and, by April 2025, saw monthly revenues exceeding 10 million yen with impressive ongoing profits. The restaurant currently boasts more than 700 reviews on Google, with an impressive average rating of 4.8. Designed from the ground up to cater to inbound tourists, the establishment prioritizes English over Japanese in its branding, website, and menus. However, language support is only a fraction of its strategy.
To appeal to the diverse culinary expectations of international guests, Tempura Asakusa SAKURA has implemented numerous initiatives:
At Tempura Asakusa SAKURA, the focus extends beyond delivering delicious food. The objective is to enhance the overall dining experience:
All recipes crafted at Tempura Asakusa SAKURA stem from a head chef with over 40 years of experience in traditional Japanese cuisine. Even as the restaurant caters to the global palate, it does so without sacrificing authentic flavors, allowing staff to confidently serve high-quality tempura that impresses a diverse clientele.
Unlike typical restaurant owners, Yuya Ichikawa brings a unique background as a former engineer at leading manufacturing firms like Yamaha and Komatsu. His transition to web marketing and his innovative management style allow him to apply a fresh perspective to the restaurant sector. This unconventional approach enables the incorporation of cutting-edge practices that diverge from traditional norms in the industry.
Tempura Asakusa SAKURA aims to continuously evolve, creating more opportunities for guests to relish delightful and enjoyable dining experiences. Future plans include collaborations with domestic and international partners to integrate the restaurant into inbound tourism tours and develop high-value products.
Insights into Inbound Demand
With the swift recovery of international tourism in Japan following the COVID-19 pandemic, officials expect inbound tourist numbers to reach approximately 35 million by 2024, surpassing pre-pandemic levels. Asakusa, with famous attractions such as Senso-ji Temple and Kaminarimon, remains a top destination for foreign visitors, presenting a prime opportunity for restaurants to cater to this demographic. Capturing inbound demand is now a significant challenge for domestic eateries, yet it represents a pivotal business opportunity for new entrants in key tourist areas like Asakusa.
The Journey of Tempura Asakusa SAKURA
Tempura Asakusa SAKURA opened in April 2024 and, by April 2025, saw monthly revenues exceeding 10 million yen with impressive ongoing profits. The restaurant currently boasts more than 700 reviews on Google, with an impressive average rating of 4.8. Designed from the ground up to cater to inbound tourists, the establishment prioritizes English over Japanese in its branding, website, and menus. However, language support is only a fraction of its strategy.
Embracing Culinary Diversity
To appeal to the diverse culinary expectations of international guests, Tempura Asakusa SAKURA has implemented numerous initiatives:
- - Gluten-Free Menu: All food except beer is gluten-free, utilizing rice flour for tempura batter to cater to those with gluten allergies. This not only accommodates health-conscious diners but also delivers an exquisite culinary experience praised by both locals and tourists.
- - Halal Certification: The restaurant has earned Halal certification, ensuring that all ingredients and preparation processes adhere strictly to Halal standards, which now attract about 30% of the clientele.
- - Vegetarian Options: Vegetarian and vegan-friendly dishes are also available. Special vegetable dashi sauces replace traditional bonito stock to meet dietary needs without compromising flavor, demonstrating the restaurant's commitment to accommodating various dietary requirements.
Offering an Experience Rather than Just a Meal
At Tempura Asakusa SAKURA, the focus extends beyond delivering delicious food. The objective is to enhance the overall dining experience:
- - Bilingual Staff: Every staff member is fluent in both Japanese and English, creating a seamless interaction where foreign clients can ask questions and learn about Japanese dining etiquette, such as the use of daikon in tempura sauce.
- - Intimate Setting: With only ten counter seats, the restaurant fosters a personal connection between chefs and diners, elevating customer satisfaction and enhancing communal dining experiences. This intimate environment allows for an unforgettable culinary memory in Asakusa.
Expertise Behind Authentic Tempura
All recipes crafted at Tempura Asakusa SAKURA stem from a head chef with over 40 years of experience in traditional Japanese cuisine. Even as the restaurant caters to the global palate, it does so without sacrificing authentic flavors, allowing staff to confidently serve high-quality tempura that impresses a diverse clientele.
Innovative Management for Future Growth
Unlike typical restaurant owners, Yuya Ichikawa brings a unique background as a former engineer at leading manufacturing firms like Yamaha and Komatsu. His transition to web marketing and his innovative management style allow him to apply a fresh perspective to the restaurant sector. This unconventional approach enables the incorporation of cutting-edge practices that diverge from traditional norms in the industry.
Looking Ahead
Tempura Asakusa SAKURA aims to continuously evolve, creating more opportunities for guests to relish delightful and enjoyable dining experiences. Future plans include collaborations with domestic and international partners to integrate the restaurant into inbound tourism tours and develop high-value products.
Contact Details
- - Name: Tempura Asakusa SAKURA
- - Address: 2-18-16 Kaminarimon, Taito-ku, Tokyo, 7F THE CITY Asakusa Kaminarimon
- - Website: Tempura Asakusa
Topics Consumer Products & Retail）
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